Political marketing : the application of marketing to politics


Autoria(s): O'Cass, Aron
Data(s)

1994

Identificador

http://eprints.qut.edu.au/36328/

Publicador

Queensland University of Technology

Relação

O'Cass, Aron (1994) Political marketing : the application of marketing to politics. Masters by Research thesis, Queensland University of Technology.

Direitos

Copyright Aron O'Cass

Palavras-Chave #Campaign management Queensland #Advertising, Political Queensland #Marketing #thesis #masters
Tipo

Thesis