The influence of situational variables across levels of the product hierarchy
| Data(s) |
1998
|
|---|---|
| Identificador | |
| Publicador |
Queensland University of Technology |
| Relação |
White, Lisa (1998) The influence of situational variables across levels of the product hierarchy. Masters by Research thesis, Queensland University of Technology. |
| Direitos |
Copyright Lisa White |
| Palavras-Chave | #Consumer behavior #Marketing research #usage situation #product hierarchy #consumer behaviour #consumer decision processes #thesis #masters |
| Tipo |
Thesis |
