Identifying and measuring customer-based brand equity and its elements for a service industry
| Data(s) |
1996
|
|---|---|
| Identificador | |
| Publicador |
Queensland University of Technology |
| Relação |
Woodward, Tracy (1996) Identifying and measuring customer-based brand equity and its elements for a service industry. PhD thesis, Queensland University of Technology. |
| Direitos |
Copyright Tracy Woodward |
| Palavras-Chave | #Brand name products #Product management #Tourism Marketing #thesis #doctoral |
| Tipo |
Thesis |
