Consistency and integrated marketing communication : an exploratory study
| Data(s) |
1997
|
|---|---|
| Identificador | |
| Publicador |
Queensland University of Technology |
| Relação |
Kerr, Gayle (1997) Consistency and integrated marketing communication : an exploratory study. Masters by Research thesis, Queensland University of Technology. |
| Direitos |
Copyright Gayle Kerr |
| Palavras-Chave | #Communication in marketing #Advertising #Public relations #integrated marketing communications #consistent communication #measurement of consistency #advertising #public relations #marketing #thesis #masters |
| Tipo |
Thesis |
