Direct response advertising - direct marketing : evolution, not revolution : an analysis of the theory and practice of direct response advertising within the context of the historical development of mass media advertising
| Data(s) |
1989
|
|---|---|
| Identificador | |
| Publicador |
Queensland University of Technology |
| Relação |
Henderson, Vince (1989) Direct response advertising - direct marketing : evolution, not revolution : an analysis of the theory and practice of direct response advertising within the context of the historical development of mass media advertising. Masters by Research thesis, Queensland University of Technology. |
| Direitos |
Copyright Vince Henderson |
| Palavras-Chave | #Direct marketing #Advertising, Direct-mail #thesis #masters |
| Tipo |
Thesis |
