Trends in public relations campaign research : an analysis of research methods used by public relations practitioners in campaign development
| Data(s) |
2003
|
|---|---|
| Identificador | |
| Publicador |
Australia and New Zealand Communication Association |
| Relação |
Xavier, Robina J., Mehta, Amisha M., & Johnston, Kim A. (2003) Trends in public relations campaign research : an analysis of research methods used by public relations practitioners in campaign development. In Proceedings Designing Communication for Diversity : Australia and New Zealand Communication Association, Australia and New Zealand Communication Association, Brisbane, Queensland. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Tipo |
Conference Paper |
