Students’ perceptions, experiences and beliefs about Facebook in subjects at an Australian university


Autoria(s): Andrews, Lynda; Drennan, Judy
Data(s)

01/12/2009

Resumo

This paper reports on students’ perceptions, experiences and beliefs about the voluntary use of Facebook in Advertising, Law, Nursing and Creative Industries’ subjects at an Australian University. The researchers conducted in-depth interviews with students and the transcriptions were analysed using the constant comparison method. This resulted in a number of emergent themes, of which six are explored in this paper. The findings suggest that students are quite divergent in their responses to academics using Facebook in their subjects. They do not always see its relevance to the subject and are somewhat ambivalent about how it facilitates peer-to-peer relationships or a better relationship with the lecturer. The study also identifies themes relating to cynicism and intrusion into social spaces.

Formato

application/pdf

Identificador

http://eprints.qut.edu.au/32467/

Publicador

Promaco Conventions PTY LTD

Relação

http://eprints.qut.edu.au/32467/1/c32467.pdf

http://www.anzmac2009.org/

Andrews, Lynda & Drennan, Judy (2009) Students’ perceptions, experiences and beliefs about Facebook in subjects at an Australian university. In Proceedings of Australia and New Zealand Marketing Academy Conference 2009 : Sustainable Management and Marketing, Promaco Conventions PTY LTD, Crown Promenade, Melbourne, Victoria, pp. 1-6.

Direitos

Copyright 2009 [please consult the authors]

Fonte

QUT Business School; School of Advertising, Marketing & Public Relations

Palavras-Chave #150599 Marketing not elsewhere classified #Social Media in Teaching #Facebook #Qualitative Research #HERN
Tipo

Conference Paper