Exploring m-consumers' transitioning between vulnerability and responsibility : an m-gambling consumption study


Autoria(s): Drennan, Judy; Previte, Josephine; Mort, Gillian
Data(s)

2006

Formato

application/pdf

Identificador

http://eprints.qut.edu.au/31564/

Publicador

University of Newcastle

Relação

http://eprints.qut.edu.au/31564/1/c31564.pdf

Drennan, Judy, Previte, Josephine, & Mort, Gillian (2006) Exploring m-consumers' transitioning between vulnerability and responsibility : an m-gambling consumption study. In Proceedings of the 3rd Australasian Nonprofit and Social Marketing Conference 2006 : Controversies in Social Marketing : The Way Forward, University of Newcastle, Newcastle, N.S.W.

Direitos

Copyright 2006 [please consult the authors]

Fonte

QUT Business School; School of Advertising, Marketing & Public Relations

Tipo

Conference Paper