An investigation of consumer acceptance of M-Banking in Australia
Data(s) |
2009
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Resumo |
Mobile phone banking (M-Banking) adoption around the world has been slow, and this has been perpetuated by the limited research that has been undertaken in the area. To address this gap, the study developed a model of antecedents to consumers' intention to sue M-Banking using attitudinal theory as a framework. To test the model, a quantitative web-based survey was undertaken with 314 respondents. The findings show that perceived usefulness, compatibility, perceived risk, perceived cost and attitude are primary determinants of consumer acceptance of M-Banking in an Australian context, The research contributes to an enhanced understanding of the multiple antecedents beliefs to customer attitudes and usage intentions that must be considered when introducing technology into the service encounter. |
Formato |
application/pdf |
Identificador | |
Relação |
http://eprints.qut.edu.au/30383/1/c30383.pdf http://www.duplication.net.au/ANZMAC09/Papers.html Drennan, Judy & Wessels, Lisa (2009) An investigation of consumer acceptance of M-Banking in Australia. In Proceedings of Australian and New Zealand Marketing Academy Conference 2009 : Sustainable Management and Marketing, Monash University, Melbourne, Victoria. |
Direitos |
Copyright 2009 [please consult the authors] |
Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
Palavras-Chave | #150599 Marketing not elsewhere classified #Mobile Phone Banking #Technology Acceptance #Consumer Behaviour #Attitudinal Theory |
Tipo |
Conference Paper |