The need for a shared approach to advertising education : the role of academic associations
| Data(s) |
2009
|
|---|---|
| Formato |
application/pdf |
| Identificador | |
| Relação |
http://eprints.qut.edu.au/30245/1/c30245.pdf http://www.aaasite.org/2009_Asian-Pacific.html Kerr, Gayle F., Chan, Kara, Fullerton, Jami, Proud, William, & Rose, Patricia B. (2009) The need for a shared approach to advertising education : the role of academic associations. In 2009 American Academy of Advertising Asia-Pacific Conference , 27-30 May 2009, Beijing. |
| Direitos |
Copyright 2009 [please consult the authors] |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150502 Marketing Communications #Advertising Education #Advertising Associations #Advertising Industry #HERN |
| Tipo |
Conference Paper |
