Virtual product placement : examining the role of involvement and presence in second life
| Data(s) |
2009
|
|---|---|
| Formato |
application/pdf |
| Identificador | |
| Relação |
http://eprints.qut.edu.au/30023/1/30023.pdf http://www.duplication.net.au/ANZMAC09/Menu.html Mahyari, Parisa, Drennan, Judy, & Kuhn, Kerri-Ann (2009) Virtual product placement : examining the role of involvement and presence in second life. In Proceedings of Australian and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria, Australia. |
| Direitos |
Copyright 2009 [please consult the authors]. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150502 Marketing Communications #190205 Interactive Media #Second Life #Marketing Communications #Virtual Product Placements |
| Tipo |
Conference Paper |
