The Google online marketing challenge : hands on teaching and learning
| Data(s) |
2009
|
|---|---|
| Formato |
application/pdf |
| Identificador | |
| Publicador |
International Council on Hotel, Restaurant and Institutional Education (C HRI E) |
| Relação |
http://eprints.qut.edu.au/29914/1/The_Google_Online_Marketing_Challenge_-_Hands_on_Teaching.pdf http://www.chrie.org/i4a/pages/Index.cfm?pageID=3392 Neale, Larry, Murphy, Jamie, Hudson, Karen, & Hunter, Lee (2009) The Google online marketing challenge : hands on teaching and learning. Journal of Hospitality and Tourism Education, 21(1), pp. 44-47. |
| Direitos |
Copyright 2009 International Council on Hotel, Restaurant and Institutional Education (C HRI E) |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150599 Marketing not elsewhere classified #Online Advertising #Adwords #Student Competition #Marketing #Assessment #HERN |
| Tipo |
Journal Article |
