Willingness to trial functional foods and vitamin supplements: the role of attitudes, subjective norms, and dread of risks


Autoria(s): O'Connor, Erin L.; White, Katherine M.
Data(s)

01/01/2010

Resumo

Australian non-users of vitamin supplements (N = 162) and functional foods (N = 226) responded to a questionnaire examining their attitudes, subjective norms, and perceived behavioural control from the Theory of Planned Behaviour (TPB), risk dread and risk familiarity, and willingness to engage in free product trials. The impact of participants’ gender and age was also examined. Attitude and subjective norms were significant determinants of non-users willingness to trial each of the health products. Participants’ dread of the risk associated with the product was also a determinant of willingness to use functional foods. The overall models predicted between 25% and 30% of the variance in people’s willingness to trial the products. The findings provided some support for the TPB in predicting people’s willingness to trial functional foods and vitamin supplements and suggested, for willingness to trial functional foods, that non-users are also influenced by their dread of the risk associated with product use.

Formato

application/pdf

Identificador

http://eprints.qut.edu.au/28458/

Publicador

Pergamon

Relação

http://eprints.qut.edu.au/28458/1/c28458.pdf

DOI:10.1016/j.foodqual.2009.08.004

O'Connor, Erin L. & White, Katherine M. (2010) Willingness to trial functional foods and vitamin supplements: the role of attitudes, subjective norms, and dread of risks. Food Quality and Preference, 21(1), pp. 75-81.

Direitos

Copyright © 2009 Elsevier Ltd All rights reserved.

Fonte

Centre for Health Research; Faculty of Health; Institute of Health and Biomedical Innovation; School of Psychology & Counselling

Palavras-Chave #090800 FOOD SCIENCES #170106 Health Clinical and Counselling Psychology #170113 Social and Community Psychology #Attitude #Functional Foods #Vitamin Supplements #TPB #Risk #Willingness #Dread
Tipo

Journal Article