How do retailers from emerging markets internationalize? : The case of Chilean retailers


Autoria(s): Bianchi, Constanza
Data(s)

01/09/2009

Resumo

This paper explores how retail firms from emerging markets internationalize and compete with multinational retailers from developed markets. Drawing on interviews with company managers, industry data and corporate reports, this paper provides insights into the successful internationalization process of two Chilean retailers in the Latin American region.

Formato

application/pdf

Identificador

http://eprints.qut.edu.au/27511/

Relação

http://eprints.qut.edu.au/27511/1/27511.pdf

http://www.irs.stir.ac.uk/eaercd/AMS_ARCA_Call%20for%20papers_2008.pdf

Bianchi, Constanza (2009) How do retailers from emerging markets internationalize? : The case of Chilean retailers. In AMS/ACRA 2009 Fall Triennial Retailing Conference, September 30 - October 04, 2009, New Orleans, USA.

Direitos

Copyright 2009 [please consult the author]

Fonte

QUT Business School; Smart Services CRC; School of Advertising, Marketing & Public Relations

Palavras-Chave #150308 International Business #Retailing #Emerging Markets #Chile
Tipo

Conference Paper