How do retailers from emerging markets internationalize? : The case of Chilean retailers
Data(s) |
01/09/2009
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Resumo |
This paper explores how retail firms from emerging markets internationalize and compete with multinational retailers from developed markets. Drawing on interviews with company managers, industry data and corporate reports, this paper provides insights into the successful internationalization process of two Chilean retailers in the Latin American region. |
Formato |
application/pdf |
Identificador | |
Relação |
http://eprints.qut.edu.au/27511/1/27511.pdf http://www.irs.stir.ac.uk/eaercd/AMS_ARCA_Call%20for%20papers_2008.pdf Bianchi, Constanza (2009) How do retailers from emerging markets internationalize? : The case of Chilean retailers. In AMS/ACRA 2009 Fall Triennial Retailing Conference, September 30 - October 04, 2009, New Orleans, USA. |
Direitos |
Copyright 2009 [please consult the author] |
Fonte |
QUT Business School; Smart Services CRC; School of Advertising, Marketing & Public Relations |
Palavras-Chave | #150308 International Business #Retailing #Emerging Markets #Chile |
Tipo |
Conference Paper |