Co-creating games: A co-evolutionary analysis


Autoria(s): Banks, John A.; Potts, Jason D.
Data(s)

2009

Resumo

ABSTRACT. The phenomenon of consumer co-creation is often framed in terms of whether either economic market forces or socio-cultural non-market forces ultimately dominate. We propose an alternate model of consumer co-creation in terms of co-evolution between markets and non-markets. Our model is based on a recent ethnographic study of a massively multiplayer online game through its development, release and ultimate failure, and cast in terms of two explanatory models: multiple games and social network markets. We conclude that consumer co-creation is indeed complex, but in ways that relate to both emergent market expectations and the evolution of markets, not to the transcendence of markets.

Identificador

http://eprints.qut.edu.au/26175/

Publicador

Sage Publications

Relação

DOI:10.1177/1461444809343563

Banks, John A. & Potts, Jason D. (2009) Co-creating games: A co-evolutionary analysis. New Media and Society, 12(2), pp. 253-270.

Direitos

Copyright 2009 Sage Publications

Fonte

ARC Centre of Excellence for Creative Industries and Innovation; Creative Industries Faculty

Palavras-Chave #200102 Communication Technology and Digital Media Studies #consumer co-creation #games studies #social networks #participatory culture
Tipo

Journal Article