Working at the interface : the descriptive relevance of Grunig and Hunt’s theories to public relations practices in south east Queensland schools
Data(s) |
01/05/2003
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Resumo |
This article examines the relevance of James Grunig and Todd Hunt’s (1984) theories to public relations practitioners’ roles in south east Queensland schools. It focuses in particular on the two-way symmetric model in this context. The geographical boundaries of the research mean that this article is intended primarily as an exploratory, descriptive analysis of a specific area rather than an exhaustive treatise on the general topic of public relations in Australian schools. However, it is hoped that it will prove useful in identifying bases for further study and discussion. |
Formato |
application/pdf |
Identificador | |
Publicador |
Bond University, Faculty of Humanities and Social Sciences |
Relação |
http://eprints.qut.edu.au/26085/1/Working_at_the_interface.pdf http://praxis.massey.ac.nz/working_interface.html Lane, Anne B. (2003) Working at the interface : the descriptive relevance of Grunig and Hunt’s theories to public relations practices in south east Queensland schools. PRism, 1(1). |
Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
Palavras-Chave | #150303 Corporate Governance and Stakeholder Engagement #public relations #schools #Grunig |
Tipo |
Journal Article |