Managing Corporate Identities in a Changing Environment: A Case Study of a Public Sector Shared Services Provider


Autoria(s): Hatcher, Caroline; Kim, Jungsun (Jai)
Contribuinte(s)

Anyanwu, C

Data(s)

2006

Identificador

http://eprints.qut.edu.au/25773/

Publicador

Australia and New Zealand Communication Association and the University of Adelaide

Relação

Hatcher, Caroline & Kim, Jungsun (Jai) (2006) Managing Corporate Identities in a Changing Environment: A Case Study of a Public Sector Shared Services Provider. In Anyanwu, C (Ed.) Empowerment, Creativity and Innovation: Challenging Media and Communication in the 21st Century, 4 - 7 July 2006, Australia, South Australia, Adelaide.

Fonte

QUT Business School

Palavras-Chave #150399 Business and Management not elsewhere classified #Corporate Identity, Organisational Communication
Tipo

Conference Paper