Integrating Advertising Research into Advertising Units
| Contribuinte(s) |
Anderson, Beverlee Cours, Deborah |
|---|---|
| Data(s) |
2004
|
| Formato |
application/pdf |
| Identificador | |
| Publicador |
Omnipress |
| Relação |
http://eprints.qut.edu.au/25769/1/25769.pdf Kerr, Gayle (2004) Integrating Advertising Research into Advertising Units. In Anderson, Beverlee & Cours, Deborah (Eds.) 2004 Marketing Educators' Association Conference Proceedings, April 15-17, 2004, Las Vegas, Nevada. |
| Direitos |
Copyright 2004 Please consult the authors. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150502 Marketing Communications |
| Tipo |
Conference Paper |
