Hiring Graduates: Perspectives from Advertising and Public Relations Employers
Contribuinte(s) |
Purchase, S |
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Data(s) |
2005
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Resumo |
This paper looks at employer expectations of advertising and public relations graduates seeking an entry level position. For employers in both disciplines, the top three priorities are the same generic skills – communications skills, personality traits and strategic or analytical thinking. However, some significant differences were observed, with PR practitioners assigning more importance to practical aspects such as experience in the field and internships. Public relations employers also tend to think that advertising graduates require less strategic skills than public relations graduates. Advertising practitioners generally considered the skills of entry level recruits to be more consistent across the two disciplines. |
Formato |
application/pdf |
Identificador | |
Publicador |
University of Western Australia Business School |
Relação |
http://eprints.qut.edu.au/25715/1/25715_kerr_2006001276.pdf http://pandora.nla.gov.au/pan/25410/20060410-0000/smib.vuw.ac.nz_8081/WWW/ANZMAC2005/index.html Kerr, Gayle & Proud, William (2005) Hiring Graduates: Perspectives from Advertising and Public Relations Employers. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle. |
Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
Palavras-Chave | #150599 Marketing not elsewhere classified #Graduates, Skills, Employer Perspectives |
Tipo |
Conference Paper |