The Certain, or the Unknown? Learner Choices and their Antecedents
Contribuinte(s) |
Kehoe, William Whitten, Linda |
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Data(s) |
2003
|
Identificador | |
Publicador |
Society for Marketing Advances |
Relação |
Galliford, Bryan & Peloso, Antony (2003) The Certain, or the Unknown? Learner Choices and their Antecedents. In Kehoe, William & Whitten, Linda (Eds.) 2003 Proceedings of Advances in Marketing: Pedagogy, Philosophy and Processes, 4-8 November 2003, New Orleans, Louisiana, USA. |
Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
Palavras-Chave | #150501 Consumer-Oriented Product or Service Development |
Tipo |
Conference Paper |