The Certain, or the Unknown? Learner Choices and their Antecedents


Autoria(s): Galliford, Bryan; Peloso, Antony
Contribuinte(s)

Kehoe, William

Whitten, Linda

Data(s)

2003

Identificador

http://eprints.qut.edu.au/25661/

Publicador

Society for Marketing Advances

Relação

Galliford, Bryan & Peloso, Antony (2003) The Certain, or the Unknown? Learner Choices and their Antecedents. In Kehoe, William & Whitten, Linda (Eds.) 2003 Proceedings of Advances in Marketing: Pedagogy, Philosophy and Processes, 4-8 November 2003, New Orleans, Louisiana, USA.

Fonte

QUT Business School; School of Advertising, Marketing & Public Relations

Palavras-Chave #150501 Consumer-Oriented Product or Service Development
Tipo

Conference Paper