The Global Importance of Values in Brand Choice


Autoria(s): Manin, Stephane; Mathews, Shane
Contribuinte(s)

Ali, Y

van Dessel, M

Data(s)

2006

Identificador

http://eprints.qut.edu.au/25652/

Publicador

Australian and New Zealand Marketing Academy

Relação

Manin, Stephane & Mathews, Shane (2006) The Global Importance of Values in Brand Choice. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane.

Fonte

QUT Business School; School of Advertising, Marketing & Public Relations

Palavras-Chave #150599 Marketing not elsewhere classified #Brand Choice
Tipo

Conference Paper