Building a Brand Relationship with Voters: The Need for IMC within Political Parties
| Contribuinte(s) |
Rachel Kennedy, Dr |
|---|---|
| Data(s) |
2003
|
| Identificador | |
| Publicador |
School of Marketing, University of South Australia |
| Relação |
Chapman, Sherrie-Lee, Luck, Edwina, & Patti, Charles (2003) Building a Brand Relationship with Voters: The Need for IMC within Political Parties. In Rachel Kennedy, Dr (Ed.) Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150599 Marketing not elsewhere classified |
| Tipo |
Conference Paper |
