Issues in Marketing Research Methodology and Design Selection
| Contribuinte(s) |
Troilo, G |
|---|---|
| Data(s) |
2005
|
| Identificador | |
| Publicador |
Universita Bocconi and EMAC |
| Relação |
Briggs, Maxwell (2005) Issues in Marketing Research Methodology and Design Selection. In Troilo, G (Ed.) Rejuvenating Marketing: Contamination, Invigoration, Integration: Proceedings of the 34th European Marketing Academy Conference, 24 May - 27 May 2005, Italy, Milan. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150599 Marketing not elsewhere classified #Marketing Research Methodology, Design Selection, Alternative Methodologies |
| Tipo |
Conference Paper |
