M-Commerce Drivers: Development of a Usage Benefit Typology for M-Services
| Contribuinte(s) |
Wiley, J Thirkell, P |
|---|---|
| Data(s) |
2004
|
| Identificador | |
| Publicador |
ANZMAC |
| Relação |
Drennan, Judy & Sullivan Mort, Gillian (2004) M-Commerce Drivers: Development of a Usage Benefit Typology for M-Services. In Wiley, J & Thirkell, P (Eds.) Proceedings of ANZMAC 2004 Marketing Accountabilities and Responsibilities, 29 November - 1 December 2004, Wellington, New Zealand. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150599 Marketing not elsewhere classified |
| Tipo |
Conference Paper |
