Celebrity Entrepreneurship: An Empirical (Experimental) Study of a Phenomenon in Emergence
| Contribuinte(s) |
Avlonitis, G Papvassiliou, N Papstathopoulou, P |
|---|---|
| Data(s) |
2006
|
| Identificador | |
| Publicador |
European Marketing Academy |
| Relação |
Davidsson, Per & Hunter, Erik (2006) Celebrity Entrepreneurship: An Empirical (Experimental) Study of a Phenomenon in Emergence. In Avlonitis, G, Papvassiliou, N, & Papstathopoulou, P (Eds.) Sustainable Marketing Leadership: Proceedings of the 35th EMAC Conference, 23 - 26 May 2006, Greece, Athens. |
| Fonte |
QUT Business School |
| Palavras-Chave | #150000 COMMERCE MANAGEMENT TOURISM AND SERVICES #150300 BUSINESS AND MANAGEMENT #150314 Small Business Management #Celebrity Endorsement, Celebrity Entrepreneurship, Source Credibility, Source Attractiveness |
| Tipo |
Conference Paper |
