Redefining 'The Group' in Client-based Projects Using Computer Mediated Communication (CMC)


Autoria(s): Macpherson, Elizabeth
Contribuinte(s)

Anderson, Beverlee

Cours, Deborah

Data(s)

2004

Identificador

http://eprints.qut.edu.au/25576/

Publicador

Omnipress

Relação

Macpherson, Elizabeth (2004) Redefining 'The Group' in Client-based Projects Using Computer Mediated Communication (CMC). In Anderson, Beverlee & Cours, Deborah (Eds.) 2004 Marketing Educators' Association Conference Proceedings, 15-17 April 2004, Las Vegas, Nevada.

Fonte

QUT Business School; School of Advertising, Marketing & Public Relations

Tipo

Conference Paper