Marketing of Higher Education: Australia's New Export Phenomenon
| Contribuinte(s) |
Mahony, G Fisher, G |
|---|---|
| Data(s) |
2004
|
| Identificador | |
| Publicador |
University of Canberra |
| Relação |
Gatfield, Terry & McDonnell, John (2004) Marketing of Higher Education: Australia's New Export Phenomenon. In Mahony, G & Fisher, G (Eds.) Dynamism and Challenges in Internationalisation. Proceedings of the 2004 Annual Conference of the Australia-New Zealand International Business Academy, 5-6 November 2004, Canberra, ACT. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150599 Marketing not elsewhere classified |
| Tipo |
Conference Paper |
