The Relevance of Succession Marketing in Small and Medium Sized Enterprise - Evidence from an Analogy to Firm Jubilees
| Contribuinte(s) |
Alan Brown, Professor |
|---|---|
| Data(s) |
2003
|
| Identificador | |
| Publicador |
Edith Cowan University |
| Relação |
Boyd, Britta, Royer, Susanne, & Simons, Roland (2003) The Relevance of Succession Marketing in Small and Medium Sized Enterprise - Evidence from an Analogy to Firm Jubilees. In Alan Brown, Professor (Ed.) Proceedings of the 17th ANZAM Conference, 2-5 December 2003, Fremantle, Western Australia. |
| Fonte |
QUT Business School |
| Palavras-Chave | #150314 Small Business Management |
| Tipo |
Conference Paper |
