The Influence of Internal Communication Quality on the Franchisor, Franchise, Employee and External Customer Relationships
| Contribuinte(s) |
Kehoe, William k Whitten, Linda |
|---|---|
| Data(s) |
2003
|
| Identificador | |
| Publicador |
Society for Marketing Advances |
| Relação |
Karlsen, Cecilie & Peloso, Antony (2003) The Influence of Internal Communication Quality on the Franchisor, Franchise, Employee and External Customer Relationships. In Kehoe, William & k Whitten, Linda (Eds.) 2003 Proceedings of Advances in Marketing: Pedagogy, Philosophy and Processes, 4-8 November 2003, New Orleans, Louisiana, USA. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150501 Consumer-Oriented Product or Service Development |
| Tipo |
Conference Paper |
