Impact of Acculturation, Ethnic Identity, and Ethnic Ties on the Consumption Behaviour of Ethnic Chinese Consumers in Australia
| Contribuinte(s) |
Shaw, Robin Adam, Stewart McDonald, Heath |
|---|---|
| Data(s) |
2002
|
| Identificador | |
| Publicador |
Deakin University |
| Relação |
Ali, Yunus & Chaw, Melissa (2002) Impact of Acculturation, Ethnic Identity, and Ethnic Ties on the Consumption Behaviour of Ethnic Chinese Consumers in Australia. In Shaw, Robin, Adam, Stewart, & McDonald, Heath (Eds.) Proceedings of the Australian and New Zealand Marketing Academy Conference, 2-4 December 2002, Melbourne, Victoria. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150599 Marketing not elsewhere classified |
| Tipo |
Conference Paper |
