Lexus of Brisbane: How to Reach Market Leadership?
| Contribuinte(s) |
Klein, H |
|---|---|
| Data(s) |
2006
|
| Identificador | |
| Publicador |
WACRA |
| Relação |
McDonnell, John (2006) Lexus of Brisbane: How to Reach Market Leadership? In Klein, H (Ed.) WACRA Conference Proceedings: Interactive Learning: The Next Generation, 2 - 6 July 2006, Australia, Queensland, Brisbane. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150599 Marketing not elsewhere classified #Lexus, Car Industry, Marketing |
| Tipo |
Conference Paper |
