Is The Imax MPX System a Solution For Multiplexes Under Pressure?


Autoria(s): McDonnell, John; Silver, Jon
Contribuinte(s)

Klein, H

Data(s)

2006

Identificador

http://eprints.qut.edu.au/24827/

Publicador

WACRA

Relação

McDonnell, John & Silver, Jon (2006) Is The Imax MPX System a Solution For Multiplexes Under Pressure? In Klein, H (Ed.) WACRA Conference Proceedings: Interactive Learning: The Next Generation, 2 - 6 July 2006, Australia, Queensland, Brisbane.

Fonte

QUT Business School; School of Advertising, Marketing & Public Relations

Palavras-Chave #150599 Marketing not elsewhere classified #Movie Industry, Cinemas, IMAX
Tipo

Conference Paper