Taking an Experiential View of Consuming Mobile Phones
| Contribuinte(s) |
Wiley, Jim |
|---|---|
| Data(s) |
2004
|
| Identificador | |
| Publicador |
Victoria University |
| Relação |
Drennan, Judy & Andrews, Lynda (2004) Taking an Experiential View of Consuming Mobile Phones. In Wiley, Jim (Ed.) Proceedings of the Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2004, Wellington, New Zealand. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150599 Marketing not elsewhere classified |
| Tipo |
Conference Paper |
