Drivers of Importer Commitment: The Mediating Role of Trust in the Importer-Supplier Relationship
| Contribuinte(s) |
Ali, Y van Dessel, M |
|---|---|
| Data(s) |
2006
|
| Identificador | |
| Publicador |
Australia and New Zealand Marketing Academy |
| Relação |
Ali, Yunus, Saleh, M, & Wickramasekera, Rumintha (2006) Drivers of Importer Commitment: The Mediating Role of Trust in the Importer-Supplier Relationship. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150308 International Business #Commitment, Buyer-Seller Relationship, Mediating Role, Trust |
| Tipo |
Conference Paper |
