Measuring Event Sponsorship Effects in a Government-To-Business (G2B) Relationship Domain
| Contribuinte(s) |
Purchase, S |
|---|---|
| Data(s) |
2005
|
| Identificador | |
| Publicador |
University of Western Australia Business School |
| Relação |
Stokes, Robyn (2005) Measuring Event Sponsorship Effects in a Government-To-Business (G2B) Relationship Domain. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150599 Marketing not elsewhere classified #Event Sponsorship, Government-to-business, Marketing Strategies |
| Tipo |
Conference Paper |
