Brand Differentiation for Services: An Integrative Framework
| Contribuinte(s) |
Ali, Y van Dessel, M |
|---|---|
| Data(s) |
2006
|
| Identificador | |
| Publicador |
Australian and New Zealand Marketing Academy |
| Relação |
Bougoure, Ursula & Leung, Lai-Cheung (2006) Brand Differentiation for Services: An Integrative Framework. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150599 Marketing not elsewhere classified #Branding, Services Branding, Services Marketing, Hong Kong |
| Tipo |
Conference Paper |
