A Self-Determination Approach to Understanding the Protection and Attainment of Delayed, High Cost Goals
| Contribuinte(s) |
Rachel Kennedy, Dr |
|---|---|
| Data(s) |
2003
|
| Identificador | |
| Publicador |
School of Marketing, University of South Australia |
| Relação |
Morse, Alexander & Peloso, Antony (2003) A Self-Determination Approach to Understanding the Protection and Attainment of Delayed, High Cost Goals. In Rachel Kennedy, Dr (Ed.) Celebration of Ehrenberg and Bass: Marketing Discoveries , Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150501 Consumer-Oriented Product or Service Development |
| Tipo |
Conference Paper |
