A Theoretical Framework for Analysis of Image Transfer in Multiple Sponsorships
| Contribuinte(s) |
Purchase, S |
|---|---|
| Data(s) |
2005
|
| Identificador | |
| Publicador |
University of Western Australia Business School |
| Relação |
Chien, Pi-Hsuan, Cornwell, T, & Stokes, Robyn (2005) A Theoretical Framework for Analysis of Image Transfer in Multiple Sponsorships. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150599 Marketing not elsewhere classified #Sponsorship, Image Transfer, Theory, Proposition |
| Tipo |
Conference Paper |
