Marketing research and customer analytics : interfunctional knowledge integration

The Customer Analytics (CA) function is increasingly leveraged for Customer Relationship Management (CRM), however it may lack the value of marketing knowledge available from the Marketing Research (MR) function due to inadequate interfunctional knowledge integration. This paper develops a set of sixteen propositions from a synthesis of the marketing and knowledge management literatures relating key organisational influences on the integration of knowledge between the MR and CA functions. A range of strategic, cultural, structural and technical influences is reflected by the propositions. It is planned to test the propositions in future empirical research.

Information communication technologies (ICTs) an knowledge sharing : the case of professional accountants in Malaysia

Based on the knowledge sharing model by Nonaka (1994), this study examines the relative efficacy of various Information Communication Technologies (ICTs) applications in facilitating sharing of explicit and tacit knowledge among professional accountants in Malaysia. The results of this study indicate that ICTs, generally, facilitate all modes of knowledge sharing. Best-Practice Repositories are effective for sharing of both explicit and tacit knowledge, while internet/e-mail facilities are effective for tacit knowledge sharing. Data warehousing /mining, on the other hand, is effective in facilitating self learning through tacit-to-tacit mode and explicit-to-explicit mode. ICT facilities used mainly for office administration are ineffective for knowledge sharing purpose. The implications of the findings are
discussed.

A maturity model of enterprise business intelligence

The implementation of an enterprise-level business intelligence initiative is a large-scale and complex undertaking, involving significant expenditure and multiple stakeholders over a lengthy period. It is therefore imperative to have systematic guidelines for business intelligence stakeholders in referring business intelligence maturity levels. Draw upon the prudent concepts of the Capability Maturity Model, this research proposes a multi-dimensional maturity model with distinct maturity levels for managing enterprise business intelligence initiatives. The maturity model, named Enterprise Business Intelligence Maturiy (EBIM), consists of five core maturity levels and four key dimensions, namely information quality, master data management, warehousing architecture, and analytics. It can be used to assist enterprises in benchmarking their business intelligence maturity level and identifying the critical areas to attain higher level of maturity.

Simulation-based baggage handling system merge analysis

This paper details the investigation into the design and control of merging bottlenecks of conveyor-based baggage handling systems, encompassing the merging control algorithm and the impact of the merge's physical layout. A methodology for the analysis of simulation model results is presented. Results show that the layout of the merge influences bag throughput and when the physical configuration is in a preferred position, input variance has no effect on bag throughput performance. These results have potential application to other material handling systems, such as those used in manufacturing and warehousing.

Impacto da tecnologia da informação nas variáveis estratégicas organizacionais na gestão da cadeia de suprimentos

A gestão da cadeia de suprimentos (SCM) é reconhecida como uma importante área para inovação e investimento em tecnologia da informação (TI). Apesar da importância dos investimentos em TI para a eficiência da SCM, percebe-se a falta de modelos que mensurem os impactos da TI na gestão das cadeias, resultando na oportunidade de pesquisa explorada pelo presente trabalho. O objetivo dessa pesquisa é a identificação dos impactos dos investimentos em TI nas variáveis estratégicas organizacionais na gestão da cadeia de suprimentos no setor metal-mecânico. Para tanto, foram identificadas na literatura as variáveis estratégicas organizacionais impactadas pela TI na SCM e um modelo teórico de pesquisa foi construído. A partir do modelo teórico foi desenvolvido um instrumento de pesquisa do tipo survey que foi validado e refinado seguindo metodologia sugerida pela literatura. Como resultados do estudo destacam-se: (1) a identificação de cinco variáveis impactadas pelo uso da TI na SCM, sendo elas: Integração, Custos de Armazenagem, Custos de Movimentação, Velocidade e Competitividade; (2) um modelo de pesquisa para avaliação do impacto da TI na SCM; (3) um instrumento de pesquisa validado para mensuração dos impactos através da avaliação da percepção dos executivos e (4) a avaliação dos impactos segundo a percepção dos executivos da indústria metal-mecânica de grande porte do RS.

Data mining : aplicação voltada a geração de informações para tomada de decisão na Secretaria de Estado da Educação de São Paulo

Trata da aplicação de ferramentas de Data Mining e do conceito de Data Warehouse à coleta e análise de dados obtidos a partir das ações da Secretaria de Estado da Educação de São Paulo. A variável dependente considerada na análise é o resultado do rendimento das escolas estaduais obtido através das notas de avaliação do SARESP (prova realizada no estado de São Paulo). O data warehouse possui ainda dados operacionais e de ações já realizadas, possibilitando análise de influência nos resultados

Resinas para facetas estéticas de próteses fixas. III. Análise conjunta das variáveis alteração dimensional e alteração de peso em função de materiais, condição de armazenamento e tempos.

The authors analysed the simultaneous effects of the dimensional and weight alteration of resins utilized for esthetic facets submitted to warehousing conditions and periods of time. The resins showed different behaviour and a neat correlation between dimensional alteration and weight. The condition of immersion promoted dimensional alteration 50% lower and an alteration of weight three times higher.

Valor alimentício da folha de amoreira (morus sp.) para o bicho-da-seda (bombyx mori l.) em função de sistemas de armazenagem dos ramos no pós-colheita

Pós-graduação em Zootecnia - FMVZ

Os conhecimentos tradicionais dos(as) erveiros(as) da Feira do Ver-o-Peso (Belém, Pará, Brasil): um olhar sob a ótica da Ciência da Informação

Estudo sobre os conhecimentos tradicionais detidos pelos(as) erveiros(as) da Feira Livre do Ver-o-Peso, em Belém, Pará, Brasil. Em termos gerais, busca-se contribuir com o tema, na perspectiva da Ciência da Informação. Do ponto de vista da investigação, utiliza a pesquisa bibliográfica e etnográfica, em direção à compreensão dos processos de aquisição, armazenamento e transferência de informações sobre plantas, cascas e raízes medicinais comercializadas pelos atores em foco. Verifica que a aquisição e a transmissão desse saber se dá pela observação e pela oralidade no contato cotidiano do trabalho com esses produtos, seguindo armazenado apenas na memória de seus detentores. Por fim, aponta os riscos que permeiam os conhecimentos tradicionais dos(as) erveiros(as) da Feira do Ver-o-Peso e as possibilidades que o tema oferece à Ciência da Informação.

Transição para um novo centro de distribuição logístico em uma indústria de confecção

In a highly competitive environment for manufacturers and retailers in the garment sector, flexible solutions for warehousing, distribution and exhibition of products directly influence the cost and responsiveness to market demands. This work refers to a Textile/Clothing, which undergoes a process of restructuring and growth, where we evaluated the need for professionalism in all its processes, so that the high demands were met in a sales perennial. Thus, this study aims to identify and analyze possible improvements in the process of transition from a logistics/manufacturing force in a Textile/Clothing in existence since 1998, located in São Paulo, a framework for a new logistics Center Distribution Logistics. The theoretical basis of the research literature addresses as Distribution Center and its basic functions, layout and performance indicators. As result it was mapped the current logistics processes, contributing directly to the development of the layout of the new Distribution Center. Have also been established KPI,s ( Key Performance Indicator) and Logistics Performance Indicators showing the actual process performance, helping professionals in make decisions

Melhoria do nível de serviço no atendimento ao cliente por meio da estrutura direta de distribuição Transit Point

Increasingly competitive markets have driven the search for companies in many different ways to win and keep customers. The service level is basically the performance of companies in fulfilling the orders made, or how companies demonstrate to their clients efforts in their behalf. This work aims to solve the difficulties faced by a multinational company present in Brazil, in the distribution of its products in the category Ice Cream in order to improve the service level of their customers. Review the logistics network and concepts related to the distribution system of products is one of several ways to achieve this goal, as well as the use of IT and tools to assist in planning and programming of the physical distribution of products. In this study we used the concept of direct distribution system called Transit Point (TP). The TP provides at the same time, a strategy of rapid response, flexibility, low transportation costs and no inventory. A router - software capable of simulating the actual conditions experienced in the daily distribution - was used to assist in calculations. Results showed reductions of up to 47.5% in transportation costs and better conditions were provided in the distribution of products, positively impacting on service levels and in the maintenance of products quality, with a reduction of 1.6% of the total costs involve

EC94-852 Cash Flow Planning Form

This extension circular covers the following areas of a cash flow planning form: Beginning Cash Balance, Operating Sales (crop and hay, market livestock, livestock product, custom work); Capital Sales (breeding livestock, machinery and equipment); Personal Income (wages, interest); Operating Expenses (car/truck, chemicals, conservation, custom hire, feed purchased, fertilizers and lime, freight and trucking, gasoline, fuel and oil, insurance, labor hired, rents and leases, repairs and maintenance, seeds and plants, storage, warehousing, supplies, taxes, utilities, veterinary, breeding fees and medicine, feeder livestock); Capital Purchases (breeding livestock, machinery and equipment, family living withdrawals, personal investments, income and social security, term loan payments); Net Cash Available (operating loan borrowings, operating loan payments); and Ending Operating Loan Balance. Along with the Cash Flow Planning Form is a Projected Income Statement Form which covers Projected Business Income (operating sales, breeding livestock, estimated cash income adjustments, estimated gross revenues, estimated value of production); Project Business Expenses (cash operating, esimated operating, prepaid and supplies, cash investment in growing crops, accounts payable); Projected Net Income Summary (estimated net income from operations, estimated net business income, estimated net income after taxes, estimated earned net worth change); and a Physical Inventory Flows Worksheet.

Heavy metals in vegetables and potential risk for human health

Ingestion of vegetables containing heavy metals is one of the main ways in which these elements enter the human body. Once entered, heavy metals are deposited in bone and fat tissues, overlapping noble minerals. Slowly released into the body, heavy metals can cause an array of diseases. This study aimed to investigate the concentrations of cadmium, nickel, lead, cobalt and chromium in the most frequently consumed foodstuff in the Sao Paulo State, Brazil and to compare the heavy metal contents with the permissible limits established by the Brazilian legislation. A value of intake of heavy metals in human diets was also calculated to estimate the risk to human health. Vegetable samples were collected at the Sao Paulo General Warehousing and Centers Company, and the heavy metal content was determined by atomic absorption spectrophotometry. All sampled vegetables presented average concentrations of Cd and Ni lower than the permissible limits established by the Brazilian legislation. Pb and Cr exceeded the limits in 44 % of the analyzed samples. The Brazilian legislation does not establish a permissible limit for Co contents. Regarding the consumption habit of the population in the Sao Paulo State, the daily ingestion of heavy metals was below the oral dose of reference, therefore, consumption of these vegetables can be considered safe and without risk to human health.

Analytical Processing Over XML and XLink

Current commercial and academic OLAP tools do not process XML data that contains XLink. Aiming at overcoming this issue, this paper proposes an analytical system composed by LMDQL, an analytical query language. Also, the XLDM metamodel is given to model cubes of XML documents with XLink and to deal with syntactic, semantic and structural heterogeneities commonly found in XML documents. As current W3C query languages for navigating in XML documents do not support XLink, XLPath is discussed in this article to provide features for the LMDQL query processing. A prototype system enabling the analytical processing of XML documents that use XLink is also detailed. This prototype includes a driver, named sql2xquery, which performs the mapping of SQL queries into XQuery. To validate the proposed system, a case study and its performance evaluation are presented to analyze the impact of analytical processing over XML/XLink documents.