Utvärdering av det arbetsmarknadspolitiska projektet "Volvo Cars och dess underleverantörer"

Denna rapport är en utvärdering av det arbetsmarknadspolitiska projektet "Volvo Cars och dess underleverantörer", som har genomförts av Arbetsförmedlingen i samarbete med Skolverket och Svenska ESF-rådet. Den 5 juni 2009 ansökte Sveriges regering om medel hos den Europeiska globaliseringsfonen (EGF)2 för att kunna erbjuda åtgärder för personer som blivit uppsagda från Volvo Cars AB och dess underleverantörer. Syftet med projektet var att kunna erbjuda de som blivit uppsagda kompetensutveckling, nya yrkeskunskaper och möjlighet att etablera egna företag. På operativ nivå drevs projektet i samverkan mellan Arbetsförmedlingen och den kom-munala yrkesvuxenutbildningen ("Yrkesvux"). Yrkesvux i Göteborgs kommun fick i upp-drag av Skolverket att samordna den del av verksamheten som berörde kommunal yr-kesvuxenutbildning. Projektet startade 1 januari 2010 och avslutades 31 maj 2011. Enligt kommissionens beslut fick medel även användas retroaktivt för insatser som hade givits till de uppsagda i form av olika arbetsmarknadsutbildningar, det s.k. snabbspåret, under 2009 innan projektet hade startat. Av nästan 5 000 individer i målgruppen som registrerade sig vid Arbetsförmedlingen del-tog knappt en fjärdedel i projektets insatser (exkl. vägledning). Av dessa gick 55 procent i aktiviteter enbart genom Arbetsförmedlingen, 37 procent enbart genom Yrkesvux och åtta procent genom både Arbetsförmedlingen och Yrkesvux. De vanligaste förekommande utbildningsinriktningarna var industri och bygg, fordonsindustri, transport och magasine-ring, omvårdnad och handel.

Masochistic marketing : not one of Volvo Australia's safest strategies?

The marketing approach used by Volvo to debunk the stigma of "Bloody Volvo Driver" in the Australian marketplace appears to be a rare approach and could be perceived to some extent as being 'masochistic'. A masochistic marketing approach, as coined by the authors of this paper, is a high-risk venture. It is a challenging and a demanding initiative because it plays on the humiliation of the corporate image itself. The core idea of the masochistic marketing approach violates, or at least appears to oppose, the fundaments of marketing. The underlying idea is to tum a stigmatised image in the marketplace into something useful and valuable in forthcoming marketing and business activities, however, in the process that corporate image may deteriorate even further.

2001 Volvo Award winner in clinical studies : effects of a media campaign on back pain beliefs and its potential influence on management of low back pain in general practice

Study Design. Quasi-experimental, nonrandomized, nonequivalent, parallel group-controlled study involving before and after telephone surveys of the general population and postal surveys of general practitioners was conducted, with an adjacent state used as a control group.


Objectives. To evaluate the effectiveness of a population-based intervention designed to alter beliefs about back pain, influence medical management, and reduce disability and workers’ compensation–related costs.


Summary of Background Data. A multimedia campaign begun during 1997 in Victoria, Australia, positively advised patients with back pain to stay active and exercise, not to rest for prolonged periods, and to remain at work.


Methods. The campaign’s impact on population beliefs about back pain and fear-avoidance beliefs was measured in telephone surveys, and the effect of the campaign on the potential management of low back pain by general practitioners was assessed by eliciting their likely approach to two hypothetical scenarios in mailed surveys. Demographically identical population groups in Victoria and the control state, New South Wales, were surveyed at three times: before, during, and after intervention in Victoria.


Results. The studies were completed by 4730 individuals in the general population and 2556 general practitioners. There were large statistically significant improvements in back pain beliefs over time in Victoria (mean scores on the Back Beliefs Questionnaire, 26.5, 28.4, and 29.7), but not in New South Wales (26.3, 26.2, and 26.3, respectively). Among those who reported back pain during the previous year, fear-avoidance beliefs about physical activity improved significantly in Victoria (mean scores on the Fear-Avoidance Beliefs Questionnaire for physical activity, 14, 12.5, and 11.6), but not in New South Wales (13.3, 13.6, and 12.7, respectively). General practitioners in Victoria reported significant improvements over time in beliefs about back pain management, as compared with their interstate colleagues. There were statistically significant interactions between state and time for 7 of 10 responses on management of acute low back pain, and for 6 of 10 responses on management of subacute low back pain.


Conclusion. A population-based strategy of providing positive messages about back pain improves the beliefs of the general population and general practitioners about back pain and appears to influence medical management.

Masochistic marketing : Volvo Australia's not "so safe" strategy

Purpose – The objective is to describe a marketing approach used by Volvo in the Australian marketplace. It appears to be a rare approach and could be perceived to some extent as being “masochistic”.

Design/methodology/approach – The research is based upon a case study. The term “masochistic marketing” is introduced.

Findings – The “masochistic marketing” approach applied by Volvo in Australia should be seen as a process. It is dependent upon the outcome of a series of cause and effect relationships.

Research limitations/implications – The masochistic marketing approach may be divided into four cause-related phases, all of which create a dualistic outcome of either positive or negative effect-chains in respect to the corporate image in the marketplace and society.

Practical implications – A masochistic marketing approach is a high-risk venture. It is a challenging and demanding marketing process, because it plays on the humiliation of the corporate image itself. The core idea of the masochistic marketing approach violates, or at least appears to oppose, the fundaments of marketing.

Originality/value – Masochistic marketing is not recommended to be used as a common approach, unless a series of events has turned the corporate image in the marketplace into something that is highly undesirable and a stigma.

Volvo Australia's new "masochistic" marketing approach

The ‘masochistic marketing’ approach applied by Volvo in Australia is a challenging and demanding marketing process, because it plays on the humiliation of the corporate image itself. Masochistic marketing should not be used as a common approach, unless a series of events has turned the corporate image in the marketplace into something that is highly undesirable.

A orientação das pessoas em relação à diversidade da força de trabalho: um estudo de caso na volvo do Brasil.

Este trabalho discute a orientação, no sentido de inclinação, de tendência, do indivíduo a reagir diante da diversidade da força de trabalho. Parte-se do pressuposto da inevitabilidade da diversidade e do potencial que dela advém para a geração de ganhos ou perdas à organização. Ou seja, cabe à gestão empresarial buscar a maximização dos efeitos positivos e a minimização das conseqüências negativas da diversidade. Observa-se, contudo, que as empresas estão investindo em programas de promoção da diversidade da força de trabalho sem conhecer a tendência de reação de seus empregados e dos seus times em relação à diversidade. Nesta situação, isto é, sem a identificação de quais dimensões da diversidade devem ser priorizadas e trabalhadas, não há como customizar ações, no âmbito dos programas organizacionais, com eficiência suficiente para preparar e estimular as pessoas para melhor reagirem diante do diverso. A questão que se traduz no problema de pesquisa é: como medir o grau com que os empregados da unidade paranaense da Volvo do Brasil estão inclinados a reagir, positiva ou negativamente, em relação à diversidade da força de trabalho, de forma a gerar informações para a gestão? Busca-se identificar os significados da diversidade da força de trabalho na Volvo. Dos debates e ensinamentos de Oracy Nogueira, Florestan Fernandes, Costa Pinto e Guerreiro Ramos, exploram-se as diferentes perspectivas sociológicas atribuídas aos determinantes do preconceito e da discriminação no Brasil. Discute-se a diversidade sob a ótica da teoria da contingência e do poder das organizações e, em contraponto, examina-se a questão com base na teoria substantiva da vida humana associada e no conceito de homem parentético, de Guerreiro Ramos. Quanto aos fins, esta pesquisa é exploratória, descritiva e metodológica. Quanto aos meios é uma pesquisa bibliográfica, documental, de campo, experimental e um estudo de caso. Utilizam-se procedimentos qualitativos e quantitativos. Conclui-se que o RTDI (reaction to diversity inventory), de De Meuse e Hostager (2001), ajustado, é um instrumento com o qual se pode medir o grau com que as pessoas estão propensas a reagir diante da diversidade da força de trabalho, de forma a gerar importantes informações para a gestão.

Creative process in globally distributed teams: a study of new product development in Volvo

With the business environments no longer confined to geographical borders, the new wave of digital technologies has given organizations an enormous opportunity to bring together their distributed workforce and develop the ability to work together despite being apart (Prasad & Akhilesh, 2002). resupposing creativity to be a social process, the way that this phenomenon occurs when the configuration of the team is substantially modified will be questioned. Very little is known about the impact of interpersonal relationships in the creativity (Kurtzberg & Amabile, 2001). In order to analyse the ways in which the creative process may be developed, we ought to be taken into consideration the fact that participants are dealing with a quite an atypical situation. Firstly, in these cases socialization takes place amongst individuals belonging to a geographically dispersed workplace, where interpersonal relationships are mediated by the computer, and where trust must be developed among persons who have never met one another. Participants not only have multiple addresses and locations, but above all different nationalities, and different cultures, attitudes, thoughts, and working patterns, and languages. Therefore, the central research question of this thesis is as follows: “How does the creative process unfold in globally distributed teams?” With a qualitative approach, we used the case study of the Business Unit of Volvo 3P, an arm of Volvo Group. Throughout this research, we interviewed seven teams engaged in the development of a new product in the chassis and cab areas, for the brands Volvo and Renault Trucks, teams that were geographically distributed in Brazil, Sweden, France and India. Our research suggests that corporate values, alongside with intrinsic motivation and task which lay down the necessary foundations for the development of the creative process in GDT.

Velero de competición capacitado para la regata alrededor del mundo “Volvo Ocean Race.”

TIPO DE BUQUE: Velero de competición capacitado para la regata alrededor del mundo “Volvo Ocean Race.” REGLAMENTOS: Reglas de la clase: Volvo Ocean 60 rule 2000 + changes CLASIFICACIÓN: ABS Guide for Building and Classing Offshore Racing Yachts 1994 incorporating Notice #1 DESPLAZAMIENTO MÁXIMO: 15000 KG CALADO MÁXIMO: 3.75 m ESLORA MÁXIMA: 23.5 m CONSTRUCCIÓN: Casco: Materiales compuestos. Mástil: materiales compuestos sin núcleo o aluminio. INSTALACIÓN ELÉCTRICA: 24V DC con un motor auxiliar y al menos dos alternadores independientes. SISTEMA DE PROPULSIÓN: Vela, aparejo tipo Sloop. Motor propulsivo de emergencia con hélice plegable de dos palas capaz de dar 7 nudos en condiciones de mar en calma ALOJAMIENTO: para 12 tripulantes REQUERIMIENTOS: Desaladora-potabilizadora, radar, GPS, GMDSS, comunicaciones por satélite Inmarsat B y C, sistema de gobierno de emergencia, calefacción, bombas de lastre, sistema de corrección de escora mediante tanques de lastre liquido.

Upgrade Volvo production restraint systems. Final report.

National Highway Traffic Safety Administration, Washington, D.C.

Vehicle integration and evaluation of advanced restraint systems. Phase B - test report: Torino-to-Volvo tests.

National Highway Traffic Safety Administration, Washington, D.C.