Intersections and differentiations: a corpus-assisted discourse study of gender representations in the British press before, during and after the London Olympics 2012

This study examines the impact of a global sports event on gender representations in media reporting. Whereas previous research on gender, sport and media has been mainly concerned with sports events in the North American or Australian context, this study investigates the British media reporting before, during and after the London Olympics 2012. Our study follows the approach of Corpus-Assisted Discourse Studies (CADS) and uses both quantitative and qualitative research procedures. The results reveal more balanced gender representations during the London Olympics in that the ‘regular’ biased associations were supressed in favour of positive references to female achievements. However, little carry-though of the ‘gains’ was noted. Also, this study shows that the positive associations intersected with national sentiments and were used to celebrate the nation-state. At the same time, some subtle resistance was observed to accepting as ‘truly’ British the non-white athletes and those not born in Britain.

Linguistic gender identity construction in political discourse : a corpus-assisted analysis of the primary speeches of Barack Obama and Hillary Clinton

The present study is concerned with exploring the linguistic identity construction of Barack Obama and Hillary Clinton in the context of USA 2008 Democratic Party primaries. Thus, their speeches are examined in order to detect the aspects of identity that each politician resorted to in the process of projecting a political identity. The study, however, takes a special interest in the ways in which gender identity is projected by Obama and Clinton. Moreover, the notions of gender bias as well as gender representations are also investigated.

Quality of pharmaceutical advertising and gender bias in medical journals (1998-2008): a review of the scientific literature

Objective: To review the scientific literature on pharmaceutical advertising aimed at health professionals in order to determine whether gender bias has decreased and the quality of information in pharmaceutical advertising has improved over time. Methods: We performed a content analysis of original articles dealing with medical drug promotion (1998-2008), according to quality criteria such as (a) the number, validity and accessibility of bibliographic references provided in pharmaceutical advertising and (b) the extent to which gender representations were consistent with the prevalence of the diseases. Databases: PUBMED, Medline, Scopus, Sociological Abstract, Eric and LILACS. Results: We reviewed 31 articles that analyzed advertising in medical journals from 1975-2005 and were published between 1998 and 2008. We found that the number of references used to support pharmaceutical advertising claims increased from 1975 but that 50% of these references were not valid. There was a tendency to depict men in paid productive roles, while women appeared inside the home or in non-occupational social contexts. Advertisements for psychotropic and cardiovascular drugs overrepresented women and men respectively. Conclusions: The use of bibliographic references increased between 1998 and 2008. However, representation of traditional male-female roles was similar in 1975 and 2005. Pharmaceutical advertisements may contribute to reinforcing the perception that certain diseases are associated with the most frequently portrayed sex.

Gender portrayals in food commercials: a content analysis of Spanish television advertisements

Content analysis of media messages from a gender perspective has a long tradition. In the particular field of advertising, most of the researches have been focused on generic samples of advertisements or on the advertising traditionally associated to a masculine or a feminine audience. However, few authors have analyzed gender contents in food advertising, in spite of the close relationship between gender structures and the social processes of food purchase and preparation. Thus, gender representations in food advertising broadcast in Spanish television are analyzed in this article. The main results obtained show clear gender differences. For example, there is a clear predominance of masculine voices over and a more balanced situation regarding protagonists. Besides, feminine protagonists are more frequently located indoors, portrayed as attractive women and connected to advertising claims related to beauty or to the healthy qualities of the product.

Miten esiopetusmateriaaleissa esitetään sukupuolta

Earlier school text book studies (eg Tainio and Teräs 2010, Blumberg 2007; Ohlander 2010) have shown that women are underrepresented in school books, both in illustrations and texts, and the genders are represented stereotyped. The study will examine how gender in seen on pre-school education materials. The aim of this study is to determine what kind of representations, discourses and the subject positions of the gender are presented in pre-school materials. This study utilizes a feminist research method. The theoretical starting points are the social constructivist, poststructuralist theory and gender studies. The concept of gender as a social construct. The research used content analysis as well as discource analysis and deconstructive reading. The material was used four different publishers, WSOY, Tammi, Otava and Lasten Keskus preschool integrated material packages, which contain the child's exercise book or booklet, and teacher's guide. The analysis examined the quantity of gender-specific images and gendered words and phrases, and representations of gender, subject position, and discourses, and what linguistic means had been used for representation of masculinity and femininity. Based on the results there were on average more masculine characters and words as feminine in the illustrations and stories of pre-school materials. Feminine and masculine characters representations emphasized traditional gender stereotypes, especially in external characteristics and clothing. Genders had the highest available, with the subject position of stereotypes with reduced mobility, but also other kinds of subject position was observed. The data found in the following gender discources: difference discource, diversity discource and similarity discource. The highest number occurred in the difference and diversity discources. However, there were differences between the different materials. In some materials there were more diverse gender representations and other materials highlighted the differences between genders. Overall, the genders were represented stereotypically in the pre-school materials.

Retratos de uma musa do século XXI: a figura feminina na GQ Portugal

Relatório de estágio apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Jornalismo.

Dos atos confessos aos afetos não-ditos: Um olhar sob as múltiplas experiências femininas a partir da análise dos discursos jurídicos, jornalísticos e orais

Women, subjectiveness, experimentations. This paper walks through gender, sexuality, body and subjectivity, bounding as the focus denaturalize the representations of womanlinessstaff and manliness and the modeled subjectivity by normative discusses that shows the transcendency based on multiplicities of experiences, wishes and life way wattled by men and women from the Caicó City s society in the decades from 1900 to 1945. For this, it was adopted a dialogic methodology inlcluding bibliographic and theorist references as well as sources like articles from Jornal das Moças (Lady s Journal); defloration s crime processes, abortion, infanticide and body lesions; iconographic sources and Caicó citizen memories in the period commented. Based on that sources, this work analyze the discursive construction of feminine through Justice and Jornal das Moças that paved by sanitarian, normalizing and moralizing discourses has spread clichés and stereotypes of womanlinessstaff and manliness, which has resulted by to universalize the experiences feminines in polarities and binary oppositions regarding to manliness, it has delineated them as asexual, irrational, anesthesiaed for pleasure and biologically meant to home activities modeling subjectivities that did not create ways for the singularization processes. This polarities, effects of sexual regulatory practices and gender legitimate the representations of courtship, maternity and honor, that although it has been incorporated not passivant on the building of the poor men and women subjectivity, it did not support itself in view of socio-cultural and economic reality of the poorest society side. Therefore, on this work emerge a plurality of women who has transited past the public sphere, who interlaced amorous informal relationships, who has kept relationships before the marriage, who hás established multiples familiar arrangements and helpful networks, who was single mothers without being considered dishonored women by social groups, who made matrimonial agreements without the rules of a formal civil marriage, who made use of beverageey to provoke the menstruation constituting multiples ways to experiment the life. This subjective feminine experimentations turned it possible to notice that representations concerning about the body, sexuality, date, maternity and honor of this women has constituted itself while molecularies and particulares . It was the affection not commented of the feminine sexuality that turned it possible to analyze the construction of singular subjectivities as a opened process, continuous, active, begetting new lands, life ways and wishes cartographies

A construção da verdade nos crimes de defloramento (1920-1940): práticas e representações do discurso jurídico na Comarca de Bauru (SP)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Sexualidade, gênero e pedagogias culturais: representações e problematizações em contexto escolar

Pós-graduação em Educação para a Ciência - FC

A representação do desejo nos epigramas eróticos helenísticos: estudo do masculino e do feminino nos livros 5 e 12 da Antologia Palatina

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Forjando-se imaginariamente mulher: um estudo sobre as representações de gênero das jovens no grupo de mulheres do Benguí

O presente trabalho objetiva compreender as representações de gênero de jovens, identificando as significações sociais e entendendo subjetivamente seus posicionamentos imaginários sobre ser mulher. Foi utilizada a metodologia qualitativa e realizadas observação participante e entrevistas semi-dirigidas, para obtenção das informações. Foram entrevistadas seis jovens entre quatorze e dezoito anos, moradoras do bairro do Benguí, em Belém. Os resultados demonstraram que, na socialização primária, as jovens internalizaram valores patriarcais. Havendo, contudo, coexistência de significações patriarcais e igualitárias de gênero em suas representações. Estas últimas, internalizadas na socialização secundária com o grupo de amigos e integrantes do Jepiara/GMB. Contexto social potencializador de questionamentos às normativas patriarcais, mas também restritivo da mulher ao âmbito privado, dado às contingências sócio-econômicas. Trama de fatores subjetivos e sociais, na qual as jovens forjam-se mulheres, reproduzindo e elaborando singularmente discursos sociais adquiridos em suas trajetórias de vida. Esboçando autonomia em meio à heteronomia, que as constitui enquanto indivíduos.

Representações de gênero no espaço urbano: nomeações de ruas em Londrina – PR (1981–2008)

Pós-graduação em História - FCLAS

Representações de gênero e resolução de conflitos entre jovens na escola

The aim of this research was to investigate how the gender representations by young people affect how they interpret and resolve a situation of moral conflict at school. It starts from the references of the Theory of the Organizing Models of Thinking and of critical perspectives on the studies of gender as contributors of conceptual and methodological aspects in the analysis of the psychic functioning. Information was raised with 400 youngsters (15 to 21 years of age) from public and private schools, who answered in writing four questions about feelings, thoughts, and the duty of the characters (boys or girls) before a situation of homophobia at school. The perspective of the gender in the conflict resolution was analyzed taking into account the sex of the characters and the sex of the participants. The results show that the gender representations have an essential role in the manner in which the youngsters resolve interpersonal conflicts, highlighting the reproduction of stereotypes in the social relations among genders at school.

Representaciones de género en la publicidad de alimentos: un análisis de contenido

El análisis de contenido del mensaje mediático desde una perspectiva de género cuenta ya con una abundante bibliografía. En el caso de la publicidad, gran parte de los estudios realizados se han centrado en muestras genéricas de contenidos publicitarios o en aquella publicidad tradicionalmente asociada a uno u otro género. Sin embargo, pocos autores han analizado los contenidos de género de la publicidad relativa a productos de alimentación, a pesar de la estrecha relación entre estructuras de género y los procesos sociales de compra y preparación de alimentos. En este ámbito se sitúa, precisamente, nuestra investigación. Los principales resultados obtenidos muestran claras diferencias de género en las piezas publicitarias: tanto en términos de presencia cuantitativa como en la asignación de determinadas características.