Consumers’ intentions to adopt 3G in regional cities in China : a comparative study

Rapid mobile technological evolution and the large economic stake in commercial development of mobile technological innovation make it necessary to understand consumers' motivations towards the latest advanced and updated technologies and services. 3G (the third generation of mobile communication technology) recently started its commercial development in the world‘s largest mobile communication market, China, after being delayed for a few years. Although China fell behind in commercially developing 3G, it is difficult to ignore studying this area, given the size of the market and promising future developments. This market deserves focused research attention, especially in terms of consumer behaviour towards the adoption of mobile technological innovation. Thus, the program of research in this thesis was designed to investigate how Chinese consumers respond to the use of this newly launched mobile technological innovation, with a focus on what factors affect their 3G adoption intentions. It aimed to yield important insights into Chinese consumers‘ innovation adoption behaviours and to contribute to marketing and innovation adoption research. Furthermore, it has been documented that Chinese consumers vary widely between regions in dialect, lifestyle, culture, purchasing power and consumption attitudes. Based on economic development and local culture, China can be divided geographically into distinctive regional consumer markets. Consequently, the results of consumer behaviour research in one region may not necessarily be extrapolated to other regions. In order to better understand Chinese consumers, the disparities between regions should not be overlooked. Therefore, another objective of this program of research was to examine regional variances in consumers' innovation adoption, specifically to identify the similarities and differences in factors influencing 3G adoption, contributing to intra-cultural studies. An extensive literature review identified two gaps: current China-based innovation adoption research studies are limited in providing adequate prediction and explanation of Chinese consumers' intentions to adopt 3G; and there was limited knowledge about the differences between regional Chinese consumers in innovation adoption. Two research questions therefore were developed to address these gaps: 1) What factors influence Chinese consumers' intentions to adopt 3G? 2) How do Chinese consumers differ between regional markets in the relative influence of the factors in determining their intentions to adopt 3G? In accordance with postpositivist research philosophy, two studies were designed to answer the research questions, using mixed methods. To meet the research objectives, the two studies were both conducted in three regional cities, namely Beijing, Shanghai and Wuhan, centred in the three regions of North China, East China and Central China respectively, with sufficient cultural and economical regional variances. Study One was an exploratory study with qualitative research methods. It involved 45 in-depth interviews in the three research cities to gain rich insights into the research context from natural settings. Eight important concepts related to 3G adoption were generated from analysis of the interview data, namely utilitarian expectation, hedonic expectation, status gains, status loss avoidance, normative influence, external influence, cost and quality concern. The concepts of social loss avoidance and quality concern were two unique findings, whereas the other concepts were similar to the findings in Western innovation adoption studies. Moreover, variances in 3G adoption between three groups of regional consumers were also identified, focusing on the perceptions of two concepts, namely status gains and normative influence. The conceptual research model was then developed incorporating the eight concepts plus the dependent variable of adoption intention. The hypothesized relationships between the nine constructs and hypotheses about the differences between regional consumers in 3G adoption were informed by the findings of Study One and the literature reviewed. Study Two was a quantitative study involving a web-based survey and statistical analysis procedure. The web-based survey attracted 800 residents from the three research cities, 270 from Beijing, 265 from Shanghai and 265 from Wuhan. They comprised three research samples for this study and consequently three sets of data were obtained. The data was analysed by Structural Equation Modelling together with Multi-group Analysis. The analysis confirmed that the concepts generated in Study One were influential factors affecting Chinese consumers' 3G adoption intention, with the exception of the concept external influence. Differences were found between the samples in the three research cities in the effect of hedonic expectation, status gains, status loss avoidance and normative influence on 3G adoption intention. The two Studies undertaken in this thesis contributed a better understanding of Chinese consumers' intentions to adopt advanced mobile technological innovation, namely 3G, in three regional markets. This knowledge contributes to innovation adoption and intra-cultural research, as well as consumer behaviour theory. It is also able to inform international and domestic telecommunication companies to develop and deliver more effective marketing strategies across Chinese regional markets. Limitations in the research were identified in terms of the sampling techniques used and the design of the two Studies. Future research was suggested in other Chinese regional markets and into consumer adoption of other types of mobile technological innovations.

Inhibition of monkey liver serine hydroxymethyltransferase by Cibacron Blue 3G-A

Cibacron Blue 3G-A inhibited monkey liver serine hydroxymethyltransferase competitively with respect to tetrahydrofolate and non-competitively with respect to L-serine. NADH, a positive heterotropic effector, failed to protect the enzymes against inhibition by the dye and was unable to desorb the enzyme from Blue Sepharose CL-6B gel matrix. The binding of the dye to the free enzyme was confirmed by changes in the dye absorption spectrum. The results indicate that the dye probably binds at the tetrahydrofolate-binding domain of the enzyme, rather than at the 'dinucleotide fold'.

Optimal association of mobile wireless devices with a WLAN-3G access network

In this paper, we consider the problem of association of wireless stations (STAs) with an access network served by a wireless local area network (WLAN) and a 3G cellular network. There is a set of WLAN Access Points (APs) and a set of 3G Base Stations (BSs) and a number of STAs each of which needs to be associated with one of the APs or one of the BSs. We concentrate on downlink bulk elastic transfers. Each association provides each ST with a certain transfer rate. We evaluate an association on the basis of the sum log utility of the transfer rates and seek the utility maximizing association. We also obtain the optimal time scheduling of service from a 3G BS to the associated STAs. We propose a fast iterative heuristic algorithm to compute an association. Numerical results show that our algorithm converges in a few steps yielding an association that is within 1% (in objective value) of the optimal (obtained through exhaustive search); in most cases the algorithm yields an optimal solution.

Dynamic Buffer Management for Multimedia Services in Beyond 3G Wireless Networks

This paper investigates a dynamic buffer man-agement scheme for QoS control of multimedia services in be-yond 3G wireless systems. The scheme is studied in the context of the state-of-the-art 3.5G system i.e. the High Speed Downlink Packet Access (HSDPA) which enhances 3G UMTS to support high-speed packet switched services. Unlike earlier systems, UMTS-evolved systems from HSDPA and beyond incorporate mechanisms such as packet scheduling and HARQ in the base station necessitating data buffering at the air interface. This introduces a potential bottleneck to end-to-end communication. Hence, buffer management at the air interface is crucial for end-to-end QoS support of multimedia services with multi-plexed parallel diverse flows such as video and data in the same end-user session. The dynamic buffer management scheme for HSDPA multimedia sessions with aggregated real-time and non real-time flows is investigated via extensive HSDPA simulations. The impact of the scheme on end-to-end traffic performance is evaluated with an example multimedia session comprising a real-time streaming flow concurrent with TCP-based non real-time flow. Results demonstrate that the scheme can guar-antee the end-to-end QoS of the real-time streaming flow, whilst simultaneously protecting the non real-time flow from starva-tion resulting in improved end-to-end throughput performance

Engenharia Geológica na Universidade de Évora. A experiência dos estágios integrados em empresas no 1º Ciclo – Modelo 3G; Prosseguimento de estudos e integração de alunos no exterior no âmbito do 2º Ciclo.

Resumo Resultado de um investimento em meios humanos e materiais no domínio da Geo-Engenharia, ao longo de quase três décadas, a Universidade de Évora detém hoje um reconhecimento junto dos empregadores que têm acolhido os alunos desta instituição nas suas empresas. Este trabalho destina-se a partilhar a experiência que a Universidade de Évora (UE) acumulou no Ensino e Formação em Geo-Engenharia, em contexto empresarial. O Curso de Licenciatura em Engenharia Geológica da Universidade de Évora (LEG), assim como mais dois cursos da UE são pioneiros em Portugal, na medida em que preveem nos seus planos curriculares a possibilidade de os alunos puderem realizar estágios em contexto de trabalho no âmbito de Unidades Curriculares do 6º Semestre dos respetivos Cursos. No caso do LEG, apôs um período intensivo de quatro a cinco semanas de formação na Universidade, seguem-se três semanas de estágio numa empresa a eleger entre as trinta e duas que até agora aceitaram estabelecer protocolos para este fim. Este processo repete-se duas vezes por semestre. Em alternativa, os alunos que não desejem frequentar estes estágios terão uma formação clássica na Universidade. Neste artigo, apresentam-se os resultados até agora alcançados com este ensino diferenciado. A adaptação ao modelo de Bologna dos ensinos de 1º e 2º Ciclo resultou num défice de formação curricular indispensável para o pleno exercício da profissão de Engenheiro Geólogo. As competências específicas adquiridas ao fim de cada ciclo foram indicadas pela Ordem dos Engenheiros que contudo ressalva a necessidade de uma formação em Engenharia no 1º Ciclo para reconhecer as competências a atribuir a cada graduado nos mestrados de Engenharia. A experiência de formação no 2º ciclo em Engenharia Geológica, onde sensivelmente metade dos alunos é externa a Universidade de Évora, é alvo de análise neste trabalho. Palavras-Chave: Ensino; Engenharia Geológica; Bolonha; Competências; Empregabilidade Abstract Result of an investment in human and material resources in the field of Geo-Engineering, over nearly three decades, the University of Évora has now a recognition among employers that have accepted students of this institution in their companies. This work intended's to share University of Évora (UE) business context accumulated experiences in Education and Training in Geo-Engineering. The Degree in Geological Engineering from the University of Évora (LEG), as well as two courses in the UE are pioneers in Portugal, to the extent their curricula to possible students internships that can be perform in the workplace under Curricular Units of the 3th Year of the courses. In the case of the LEG, after an intensive period of four to five weeks of training at the University the students who desire it, can have a three weeks internship in a company to elect between the thirty-two that so far agreed to establish protocols with the UE, for this purpose. This process is repeated twice per semester. Alternatively, students who do not wish to attend these stages will have a classical education at the University. In this article, we present the results achieved so far with differentiated teaching. The adaptation to the Bologna model of 1st and 2nd cycles resulted in a lack of training curriculum essential to the full exercise of the Engineer Geologist profession. The specific skills acquired at the end of each cycle were indicated by the Engineers Chamber, however pointed needed training in the 1st Cycle Engineering to recognize the skills to give each graduate in Masters of Engineering. The experience of training in the 2nd cycle in Geological Engineering, where roughly half of the students came outside of the University of Évora, is also analyzed in this work. Keywords: Education, Engineering Geology, Bologna; Skills; Employability

Análisis de las diferentes técnicas de acceso para los servicios de multimedia en los sistemas inalámbricos de tercera generación (3G)

Tesis (Maestro en Ciencias de la Ingeniería con Especialidad en Telecomunicaciones) - Universidad Autónoma de Nuevo León, 2002

User Profile Management and Selection in Context-Aware Service Platforms for Networks Beyond 3G

In recent years, progress in the area of mobile telecommunications has changed our way of life, in the private as well as the business domain. Mobile and wireless networks have ever increasing bit rates, mobile network operators provide more and more services, and at the same time costs for the usage of mobile services and bit rates are decreasing. However, mobile services today still lack functions that seamlessly integrate into users’ everyday life. That is, service attributes such as context-awareness and personalisation are often either proprietary, limited or not available at all. In order to overcome this deficiency, telecommunications companies are heavily engaged in the research and development of service platforms for networks beyond 3G for the provisioning of innovative mobile services. These service platforms are to support such service attributes. Service platforms are to provide basic service-independent functions such as billing, identity management, context management, user profile management, etc. Instead of developing own solutions, developers of end-user services such as innovative messaging services or location-based services can utilise the platform-side functions for their own purposes. In doing so, the platform-side support for such functions takes away complexity, development time and development costs from service developers. Context-awareness and personalisation are two of the most important aspects of service platforms in telecommunications environments. The combination of context-awareness and personalisation features can also be described as situation-dependent personalisation of services. The support for this feature requires several processing steps. The focus of this doctoral thesis is on the processing step, in which the user’s current context is matched against situation-dependent user preferences to find the matching user preferences for the current user’s situation. However, to achieve this, a user profile management system and corresponding functionality is required. These parts are also covered by this thesis. Altogether, this thesis provides the following contributions: The first part of the contribution is mainly architecture-oriented. First and foremost, we provide a user profile management system that addresses the specific requirements of service platforms in telecommunications environments. In particular, the user profile management system has to deal with situation-specific user preferences and with user information for various services. In order to structure the user information, we also propose a user profile structure and the corresponding user profile ontology as part of an ontology infrastructure in a service platform. The second part of the contribution is the selection mechanism for finding matching situation-dependent user preferences for the personalisation of services. This functionality is provided as a sub-module of the user profile management system. Contrary to existing solutions, our selection mechanism is based on ontology reasoning. This mechanism is evaluated in terms of runtime performance and in terms of supported functionality compared to other approaches. The results of the evaluation show the benefits and the drawbacks of ontology modelling and ontology reasoning in practical applications.

Skill in English 3G.

Este recurso ofrece una cobertura completa del currículo nacional inglés y de los objetivos para la enseñanza del inglés en la etapa 3 (Key Stage 3). La obra está estructurada en unidades agrupadas en bloques para ayudar al alumno a desarrollar lectura, escritura, conversación y comprensión. El material de lectura a menudo va acompañado de instrucciones, anotaciones y comentarios.

Tracking and tracing applications of 3G for SMEs

With dynamic growth and acceptance of mobile devices, many innovative business applications are beginning to emerge. Tracking and tracing seems to be one of the popular applications which many organisations have initiated, often facilitated by location based services provided by mobile network operators. However, there are many issues associated with the provisioning of this application with current technologies and business models. Small and Medium-size Enterprises (SMEs) that make up a significant segment of businesses worldwide do not yet seem able to benefit widely from these services. In this chapter, we initially review current technologies/ applications and the issues associated with them, drawing from research and the experiences of a long term ongoing action research project with SMEs in the trade sector. Subsequently, we explore the opportunities offered by 3G services/business applications to SMEs, and provide a broad critical outlook on future opportunities for SMEs to benefit from 3G services.