958 resultados para framing


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The complex debate surrounding child consent has been addressed from a predominantly western perspective that often fails to address the important issue of collective rights. Indigenous groups argue that legal and ethical considerations of child consent and research participation are framed within concepts of individual rights and ownership. Such individualistic frameworks are problematic for Pacific communities where the rights of children in extended families are collectively framed, knowledge is collectively owned, and ‘life stage’1 is privileged over age. We discuss the need to frame Pacific children’s rights to consent to, and participate in, research within a collective Pacific worldview.

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There are practical initiatives which can be taken by university management to move institutions forward by engaging a broad range of staff and in cultivating leadership capabilities in teaching and learning. These initiatives are considered in terms of 12 ‘levers of engagement’ currently being implemented in our university, and shown below. Deakin, as a major flexible education provider, is used as an institutional case study of the role of technology in supporting organisational change in higher education. Many of the levers of engagement are evident in other Australian universities.

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The current penetration of mobile phones in Australia is 92% and it records one of the world’s highest rates of ownership among children under 18. The paper reviews the literature on mobile phones and Australian children and examines the various discourses dominating the public debates; the systematic frames used in these discourses; and whose interests are served in the process. The frames discussed fall under the optimistic (gains); pessimistic (losses, costs or harms); pluralistic (technology per se is neutral but how it is used matters); historical development (skills learnt and the importance of using mobiles); futuristic predictions (promises and dangers for the future); current uses (connectivity, convergence and interactivity); and the techno-realist view (as a mixed blessing) views of technology. Taking the critical perspective and borrowing from Joshua Meyrowitz, the paper illustrates how mobile phones have eroded parental power over how, when, where and with whom their children communicate, surpassing adult supervision, intervention or knowledge, while at the same time, becoming a ‘digital leash’ for parents to re-establish their control an d an ‘umbilical cord’ for their off spring to remain connect! ed with parents, at all times.

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This study examines consumer response to positively versus negatively framed advertising messages across seven Central and Western European countries. The frames elicited significantly different emotional, cognitive and attitudinal reactions. Groups of nations where consumers responded more homogeneously to the frames were different from the groups plotted according to cultural context. In addition, the results present a new perspective for international marketing. While advertising content and imagery has often been designed to account for known or assumed differences across nations, the findings of this study show that neglecting even subtle national differences can be misleading and can result in adverse consequences. The study has shown that consumers in similar countries, such as Poland, Czech Republic and Hungary, respond quite differently to positively or negatively framed advertisements. This suggests that even advertising campaigns that are designed for relatively narrow international audiences may not be effective when featuring an inappropriate message frame.

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Framing the Future is a major staff development initiative of the Australian National Training Authority (ANTA), designed to support the implementation of the National Training Framework (NTF). Since 1997 over 20,000 vocational education and training (VET) practitioners have participated in the program. The program was renamed Reframing the Future in 2001.

This study reports on research conducted on the long-term impacts of projects funded by Framing the Future in 1999 and 2000. John Mitchell and Sarah Wood from John Mitchell & Associates conducted the research from May 2000–May 2001.

Using twenty four case studies and the results of interviews and an extensive survey, the report provides evidence of high-skilled VET practitioners and high-performing VET organisations who ensure that their involvement in Framing the Future projects leads to long-term gains, particularly in support of the implementation of the NTF.

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Various theorists and educators over the years have produced their preferred knowledge groupings or frameworks. Most well-known ones include those produced by Hirst (1974) and Phenix (1964).

Curriculum frameworks were advocated by many educators in the 1990s as an important springboard and focus for teachers in terms of curriculum planning. It was argued that they would be a stimulus for evoking creative ideas and activities. Yet, they are also a major tool for control and direction.

The use of curriculum frameworks were very evident in Australia in April 1991 when eight learning areas were created by the Australian Education Council (AEC) and planned for use in all states and territories. These eight learning areas, or key learning areas (KLA's) have largely endured in all states and territories even though the ambitious plans for national statements and profiles did not survive.

This paper provides a stock-take on the current uses, benefits and problems in using KLA's as curriculum frameworks in Australia. There are many different contextual factors operating, which affect their use and effectiveness. Disjunctions can occur between major players at federal and state levels which provide different and often conflicting points of leverage. It is timely to analyse their impact on curriculum planning and implementation in Australia.

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Purpose – The purpose of this paper is to explore how message framing is commonly used by magazine advertisers.

Design/methodology/approach – Following the classification suggested by Levin et al., the frequency and nature of message framing in magazine advertising is explored using a content analysis of 2,864 advertisements in a sample of popular US magazines.

Findings – Results suggest a lack of consistency between marketing practice and academic findings. Contrary to academic recommendations, advertisers used positive framing in almost all advertising messages. Further, the use of attribute framing and combined attribute and goal framing was more popular than pure goal framing

Research limitations/implications – Although the findings are limited by a judgement sample of US magazines, they do suggest the need for academics to conduct more research on the effectiveness of combined attribute and goal framing techniques.

Practical implications – Of equal importance is the need for practitioners to explore the potentiality of negative framing in their advertising content.

Originality/value – Adopting the Levin et al.'s typology, this paper highlights the need for advertising researchers to engage with practitioners to try to understand current industry practice with regard to message framing. The inconsistencies revealed in this paper point to either an insufficient understanding of message framing by one or both parties or the need for better communication between the two.

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Examines the relationships between risk perception, risk communication, and health protective behaviour in relation to breast cancer and family history. Qualitative research was conducted to develop a printed community resource. Theoretical and practical implications for health behaviour theory and risk communication are identified.

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