O uso do móbile marketing como estratégia de fidelização de clientes :um estudo e empresas do setor de comércio e serviços em natal-RN

This study aims to understand the effects of the mobile marketing use as a relationships tool for companies that operate locally, because of the lack of information about this new marketing tool, as well as the scarcity of studies in this area. This is an exploratory and qualitatively study, based on primary sources, raised through books, articles in the marketing area and the telecommunications industry organs as well as secondary sources. With the purpose to look into the issue, a semi-structured interview is made with the companies managers of the sectors of trade and services in Natal-RN. The advances in technology allow an important discussion focused on the marketing in the new communication technologies scenario. It appears that the mobile marketing adoption and use by local companies is already a reality and companies are awake to changes and technological innovations accessible, especially the mobile telephony as well as convergence with other media. There is, however, that the use of technologies offered by mobile marketing is still limited to the sending of text messages (SMS), despite the numerous possibilities of it use. Moreover, the results obtained with mobile marketing use show that companies can identify them, but there is no effective monitoring in quantity and financial terms. Only affect sales growth and support for progress in loyalty with customers. It shows up that the mentality of not measuring the results still in the plan of changes and technological innovations. The data allow saying that the mobile marketing is a reality, however has not yet signed as a tool for carrying out campaigns and marketing tool for loyalty of customers, despite presenting a wide range of possibilities to streamline and make more effective the marketing businesses process

Os efeitos das reclamações online na lealdade dos consumidores: um estudo experimental

In an environment of constant change, technological developments, market competition and more informed consumers, the search for a lasting relationship through the conquest of loyalty has become the objective of companies. However, several authors suggest that this loyalty can be affected by negative comments available on the internet. Therefore, this dissertation has as objective to examine if the complaints are available on the internet impact the loyalty to a brand of mobile phone. The research used as the basis the Expanded NCSB model suggest by Johnson et al. (2001), studying five prominent drives of loyalty: image/brand reputation, affective commitment, calculative commitment, perceived value and trust, beyond the satisfaction construct as moderator variable. The research method adopted was the experimental design which included 285 undergraduate students, with the trial which included 285 undergraduate students, with the field study of the mobile industry, specifically, the brands of cell phones. The research approach was quantitative and methods were descriptive statistics, factor analysis, cluster analysis, linear regression and non-parametric test of Wilcoxon for data analysis. Of the 16 hypothesis stemmed from the research model proposed, 12 were confirmed. The results showed that the complaint available on the internet, here represented by the available on the site Reclame Aqui, may impact consumer perceptions about brand loyalty, as well as its antecedents, being that these complaints can affect all the consumers, regardless of historical satisfaction with the brand. It also noted the positive relationship between the independent variables trust, image/brand reputation, perceived value, affective commitment and calculative commitment and the dependent variable - loyalty, even when considering the data obtained after exposure to the complaint. However, no unanimous conclusion that the relationship between these variables was strongest in the group with satisfactory experience. At the first moment of the research, the trust was the most important variable for the formation of loyalty. However, after exposure to treatment, the image/brand reputation, was more relevant. Contributions of the study, limitations and recommendations for future researches are approached in the present investigation

Caracterização Microestrutural e Tribocorrosiva de Sistemas Metalocerâmicos Odontológicos do Tipo Ni-Cr/Porcelana E Ni-Cr/Ti/Porcelana

The partial fixed prosthodontics restoration is used to rehabilitate form and function of partial or total compromised teeth, having to remain permanently joined to remainder tooth. The most useful material on prosthodontics is the feldspar porcelain, commercialized as aluminosilicate powders. Dental porcelains are presented with limited mechanical properties to rehabilitate extensive spaces. The association with Ni-Cr metallic systems (metal-ceramic system) allows that the metallic substructure compensates the fragile porcelain nature, preserving the thermal insulation and aesthetics desirable, as well as reducing the possibility of cracking during matication efforts. Cohesive flaws by low mechanical strength connect the metallic substructure to the oral environment, characterized by a electrolytic solution (saliva), by aggressive temperature, pH cyclic changes and mechanical requests. This process results on ionic liberation that could promote allergic or inflammatory responses, and/or clinical degradation of ceramometal system. The aim of this study was to evaluate the presence of an intermediate titanium layer on the microscopic fracture behavior of porcelains on ceramometal systems. Plasma deposition of titanium films result in regular passivating oxide layers which act as barriers to protect the metallic substrate against the hazardous effects of corrosive saliva. Tribocorrosion tests were performed to simulate the oral environment and mechanical stress, making it possible the early detection of crack formation and growth on metal-ceramic systems, which estimate the adherence between the compounds of this system. Plain samples consisting of dental feldspar porcelain deposited either onto metallic substrates or titanium films were fired and characterized by scanning electron microscopy. The result showed that the titanium film improved the adherence of the system compared to conventional metal-ceramic interfaces, thus holding crack propagation

Utilização de nanosílica como aditivo estendedor para pastas cimentantes de baixa densidade destinadas à cimentação de poços petrolíferos

Cementing operations are conducted at different times of the well s life and they have high importance, because the functions are fundamental to keep good properties during a long life of the well, such as, maintain the mechanical stability of the well, to promote the isolation hydraulic and support the tubing. In some situations, the rocky zones have low fractures pressures and require the use of lightweight slurries to prevent the hydrostatic pressure in the formation is greater than the pressure of fracture. There are three ways to reduce the density of cement slurries: exterders water additives, microspheres and foamed slurries. The most used extender water additive is sodium bentonite, which is a clay with a good capacity of water absorption and expansion of its volume, the main disadvantage of this additive is the reduction of the strength. Currently, the use of nanoscale particles has received special attention, mainly because they get new functionalities. Following this trend, this paper aims to use a colloidal solution of nano-silica as an exterders water additives for use in oil wells. Slurries were designed with fixed 13lb/gal density and concentration of nano silica 0.1 gpc; 0.4 gpc; 0.7 and 1gpc, the influence of nano-silica was studied at these levels in isolation and combined varying concentrations of CaCl2,. Tests including rheology, stability, strength, thickening time, porosity and permeability. Besides the API tests, microstructural characterizations were performed after 28 days of the slurries, X-ray diffraction (XRD) and scanning electron microscopy (SEM)

Efeito da incorporação de diatomita na estabilidade e permeabilidade de compósitos cimentíceos espumados aplicados a poços de petróleo

Lightweight oilwell cement slurries have been recently studied as a mean to improve zonal isolation and sheath-porous formation adherence. Foamed slurries consisting of Portland cement and air-entraining admixtures have become an interesting option for this application. The loss in hydrostatic pressure as a consequence of cement hydration results in the expansion of the air bubbles entrapped in the cement matrix, thus improving the sheath-porous formation contact. Consequently, slurries are able to better retain their water to complete the hydration process. The main objective of the present study was to evaluate the effect of the addition of an air-entraining admixture on the density, stability and permeability of composite slurries containing Portland cement and diatomite as light mineral load. Successful formulations are potential cementing materials for low fracture gradient oilwells. The experimental procedures used for slurry preparation and characterization were based on the American Petroleum Institute and ABNT guidelines Slurries containing a pre-established concentration of the air-entraining admixture and different contents of diatomite were prepared aiming at final densities of 13 to 15 lb/gal. The results revealed that the reduction of 15 to 25% of the density of the slurries did not significantly affect their strength. The addition of both diatomite and the air-entraining admixture increased the viscosity of the slurry providing better air-bubble retention in the volume of the slurry. Stable slurries depicted bottom to top density variation of less than 1.0 lb/gal and length reduction of the stability sample of 5.86 mm. Finally, permeability coefficient values between 0.617 and 0.406 mD were obtained. Therefore, lightweight oilwell cement slurries depicting a satisfactory set of physicochemical and mechanical properties can be formulated using a combination of diatomite and air-entraining admixtures for low fracture gradient oilwells

Comparação de métodos de amostragem para caracterização do montado de sobro para efeitos de gestão. Aplicação ao plano de gestão florestal da Herdade da Calha do Grou

Mestrado em Engenharia Florestal e dos Recursos Naturais - Instituto Superior de Agronomia - UL

Cinemática de partículas em fluidos de viscosidade variável com o tempo e sua aplicação na construção de poços de petróleo: avaliação durante paradas operacionais

The new oil reservoirs discoveries in onshore and ultra deep water offshore fields and complex trajectories require the optimization of procedures to reduce the stops operation during the well drilling, especially because the platforms and equipment high cost, and risks which are inherent to the operation. Among the most important aspects stands out the drilling fluids project and their behavior against different situations that may occur during the process. By means of sedimentation experiments, a correlation has been validated to determe the sedimentation particles velocity in variable viscosity fluids over time, applying the correction due to effective viscosity that is a shear rate and time function. The viscosity evolution over time was obtained by carrying out rheologic tests using a fixed shear rate, small enough to not interfere in the fluid gelling process. With the sedimentation particles velocity and the fluid viscosity over time equations an iterative procedure was proposed to determine the particles displacement over time. These equations were implemented in a case study to simulate the cuttings sedimentation generated in the oil well drilling during stops operation, especially in the connections and tripping, allowing the drilling fluid project in order to maintain the cuttings in suspension, avoiding risks, such as stuck pipe and in more drastic conditions, the loss of the well

Formulação e caracterização de pastas espumadas por incorporação de ar e estabilizantes minerais

Cementing operations may occur at various stages of the life cycle of an oil well since its construction until its definitive abandonment. There are some situations in which the interest zones are depleted or have low fracture pressure. In such cases, the adoption of lowdensity cement slurries is an efficient solution. To this end, there are basically three ways to reduce the density of cement slurries: using microspheres, water extending additives or foamed cement. The objective of this study is to formulate, to study and to characterize lowdensity foamed cement, using an air entrainment surfactant with vermiculite or diatomite as water extenders and stabilizers. The methodology consists on preparation and evaluation of the slurries under the American Petroleum Institute (API) and the Brazilian Association of Technical Standards (ABNT) guidelines. Based on calculated densities between 13 and 15 ppg (1.559 and 1.799 g/cm3), the slurries were prepared with fixed surfactant concentration, varying the concentrations of vermiculite and diatomite and were compared with the base slurries. The results of plastic viscosity, yield point and gel strength and the compressive strength for 24 h showed that the slurries presented suitable rheology and mechanical strength for cementing operations in oil wells, and had their densities reduced between 8.40 and 11.89 ppg (1.007 and 1.426 g/cm3). The conclusion is that is possible, under atmospheric conditions, to obtain light weighted foamed cement slurries with satisfactory rheological and mechanical properties by means of air entrainment and mineral additions with extenders and stabilizers effects. The slurries have great potential for cementing operations; applicability in deep wells, in low fracture gradient formations and in depleted zones and bring cost savings by reducing the cementing consumption

Trajetos cênicos do grupo parafolclórico da UFRN:que dança é essa?

This paper aims at studying UFRN Parafolclórico Group, whose aesthetic formation is subjected to our analysis, specially at its two last performances, that is, Flor do Lírio (Lily Flower), 2004, and Debaixo do Barro do Chão (Under the Mud of the Ground), 2008. Three targets are envisaged here: to analyze the aesthetic ideas backing Parafolclórico Group exhibitions; to evaluate how their many folk elements interact with different artist languages in order to compose a certain choreography; and finally, to identify the aesthetic conformation placed behind the two different choreographs of the last performances, their trends and innermost features that differentiate them. In accordance with the Analysis of Contents (BARDIN, 2006), interviews have been made with the choreographers and the staff of the spectacles, resulting in elucidating answers to the understanding of their thematic axis. On the first chapter we called attention to motivating subjects as recollection, personal experiences, bibliography research, research in loco regarded as propelling forces of the creative works. Herein, folk culture is depicted as a dynamic process opening a frank dialogue with contemporary events and reinforcing their continuity. On the second chapter, we approached the aesthetic conformation and the scenic elements (costumes, light, scenario, make-up), integrating the studied spectacles and disseminating folk songs in various ways. As what concerns the subjects discourse, we have obtained support in authors like Robatto (1994); Lobo; Navas (2008); Burke (1989); Canclini (2006); Dufrenne (2005); Medeiros (2005); Pavis (2005); Silva (2005), among others. Those authors have provided us with an indispensable theoretic support which, added to the interviews, convinced us that the Parafolclórico Group s aesthetic conception tends to identify itself with the artist languages and other techniques of that Group. It also made sure that the Group s course aims at an aesthetic conception which is not limited to popular culture manifestations, like dance, but admits to play with other media in order to communicate its art. In view of this situation, we arrived to two conclusions: first: the group s interchanges emphasize the dynamic character of popular culture which, by establishing contacts with different realities, receives influences capable of extending its own continuity; second: the contemporary state of arts also improves multiple interchanges opening way, so, for many accomplishments in their field. Therefore, UFRN Parafolclórico Group inserts itself in the contemporary scenery by performing new evaluations of the popular dances as long as it puts them in contact with different technical, aesthetic, artist and culture combinations

Erotonomia: Revisão bibliográfica a propósito de um caso clínico

A Erotomania, também conhecida por Síndrome de Clérambault, consiste na convicção delirante de que se é amado por uma pessoa de estatuto superior com quem não se partilha uma relação de proximidade. Constitui um subtipo da perturbação delirante crónica no DSM-IV-TR, com muito baixa incidência e de predomínio no sexo feminino. Pode apresentar-se de modo independente- forma primária, ou associada a quadros psicóticos como Esquizofrenia e Doença Bipolar- forma secundária. O delírio permanece constante e imutável- forma fixa, ou sofre alterações com a mudança do objecto amoroso- forma recorrente. Pretende-se, com este trabalho, rever a informação existente na literatura sobre a Erotomania e apresentar um caso clínico ilustrativo da doença. Não tendo sido relatado na literatura nenhum caso de Erotomania primária, forma fixa do delírio, com a totalidade dos critérios de diagnóstico de Ellis & Mellsop para a forma pura da doença, as autoras consideraram pertinente o seu contributo.

Living on the intertidal/subtidal edge: ecology of the stalked barnacle Pollicipes Pollicipes and of the sea urchin Paracentrotus lividus

This thesis contributes to the knowledge of temperate rocky shore ecology, with direct implications in the management and conservation of two important local marine resources that inhabit the very edge of subtidal and intertidal habitats on wave-swept rocky shores: the sessile filter feeding stalked barnacle Pollicipes pollicipes and the mobile keystone herbivore sea urchin Paracentrotus lividus. Research was conducted along gradients of wave exposure on rocky shores of Southern Europe. The abundance of P. lividus was four times higher in SW Portugal than in NW Italy. Most of the variation in urchin abundance occurred at small spatial scales, probably shaped by habitat complexity. In SW Portugal, sea urchin attachment forces while in burrows were measured and related to burrow shape, urchin size and habitat. Burrowing behaviour enhances sea urchin attachment force and might be an adaptive response to hydrodynamic stress. Abundance of P. pollicipes in SW Portugal is highly and positively related to wave exposure at local and regional scales. Predation and recruitment processes seem to be important drivers of these abundance patterns. A distribution model of P. pollicipes abundance in relation to wave exposure was developed for the SW coast of Portugal and might be used for improvement of its management and conservation. Growth of P. pollicipes was studied by applying a novel method using fluorescent calcein for marking and to estimate growth. Growth rate decreased with barnacle size and was highly variable amongst individuals, particularly in smaller barnacles. No effect of shore level on barnacle growth was detected. An assessment of the state of the fishery, conservation and management of the stalked barnacle in different regions of continental Portugal was made, highlighting an overall negative tendency of this state and recommending a change into a co-management system; Resumo: Viver no limite intertidal / subtidal: ecologia do percebe Pollicipes pollicipes e do ouriço-do-mar Paracentrotus lividus Esta tese contribui para o conhecimento da ecologia do litoral rochoso e tem implicações diretas na gestão e conservação de dois recursos marinhos locais que habitam o interface subtidal/intertidal de costas rochosas sujeitas a agitação marinha: o percebe Pollicipes pollicipes, animal séssil e filtrador e o ouriço-do-mar Paracentrotus lividus, animal móvel e herbívoro. Foram realizados vários estudos ao longo de gradientes de hidrodinamismo em costas rochosas do sul da Europa. A abundância de P. lividus foi quatro vezes superior no sudoeste de Portugal relativamente ao noroeste de Itália. Grande parte da variação na abundância de P. lividus ocorreu a pequenas escalas espaciais, provavelmente influenciada pela complexidade do habitat. A força com que o ouriço-do-mar se fixa ao substrato foi medida no terreno no sudoeste de Portugal, tendo esta sido relacionada com a forma da depressão que ocupa, o tamanho individual e o habitat. O comportamento escavador desta espécie aumenta a sua força de fixação ao substrato e poderá ser uma resposta adaptativa ao hidrodinamismo.. A abundância de P. pollicipes na costa sudoeste de Portugal, a diferentes escalas espaciais, está relacionada de forma positiva com a agitação marinha, e é influenciada pela predação e pelo recrutamento desta espécie. Foi desenvolvido um modelo de distribuição e abundância de P. pollicipes para esta costa baseado na relação com a agitação marinha, cujos resultados podem ser usados para melhorar a gestão e conservação deste recurso. Um novo método com recurso a calceina fluorescente foi desenvolvido para marcar percebes e estudar o seu crescimento. A taxa de crescimento diminuiu com o tamanho do animal, sendo altamente variável entre indivíduos, sobretudos nos de menores dimensões. O estado da apanha, conservação e gestão do percebe em diferentes regiões de Portugal Continental apresentou uma tendência global negativa, e recomenda-se uma alteração para um sistema de cogestão deste recurso.

Impactes do Preço da Água na Agricultura no Perímetro Irrigado do Vale de Caxito

O aumento da pressão sobre os recursos hídricos tem levado muitos países a reconsiderarem os mecanismos utilizados na indução do uso eficiente da água, especialmente na agricultura irrigada. Estabelecer o preço correto da água é um dos mecanismos de tornar mais eficiente a alocação da água. O presente trabalho tem como objetivo a análise dos impactes económicos, sociais e ambientais de políticas de preço da água. A metodologia utilizada foi a Programação Linear, aplicada ao Perímetro Irrigado do Vale de Caxito, Província do Bengo, a 45 km de Luanda, que tem como fonte o rio Dande. Foram testados três cenários relativos a políticas de tarifação de água: tarifa volumétrica simples, tarifa volumétrica variável, e tarifa fixa por superfície. As principais conclusões mostram que, do ponto de vista do uso eficiente da água na agricultura, os melhores resultados obtêm-se com a tarifa volumétrica variável; do ponto de vista social, a tarifação volumétrica simples apresenta os melhores resultados; o método de tarifa volumétrica variável foi o mais penalizador, reduzindo rapidamente a área das culturas mais consumidoras de água, sendo o melhor do ponto de vista ambiental. Qualquer um dos métodos traz aspetos negativos relativamente à redução da margem bruta total. Palavras-chaves: Recursos hídricos; Preço da água; Programação linear. Abstract: Increased pressure on water resources has led many countries to reconsider the mechanisms used in the induction of efficient water use, especially for irrigated agriculture, a major consumer of water. Establishing the correct price of water is one of the mechanisms for more efficient allocation of water. This paper aims to analyze the economic, social and essenenvironmental impacts of water price policies. The methodology used is the linear programming, applied to the Irrigated Valley Caxito, in Bengo Province, 45 kilometers from Luanda, which has the river Dande as its source. Three scenarios concerning water price policies were tested: simple volumetric rate, variable volumetric rate and flat rate per surface. The main findings show that from the point of view of the efficient use of water in agriculture, the best results are obtained with variable volumetric rate; from the social point of view, the simple volumetric rate has the best results; the volume variable rate method proved to be the most penalizing, quickly reducing the area of most water consuming cultures, being the method in which the environmental objectives would be more readily achieved. Either methods bring negative aspects in relation to the reduction of total gross margin. Key-words: Water resources; Water price; Linear programming.

A INFLUÊNCIA DO MEIO NO PLANEJAMENTO URBANO: O CASO DE SÃO JOSÉ DOS CAMPOS-SP

O objetivo do trabalho é estudar a influencia do meio no planejamento urbano de São José dos Campos. A metodologia adotada foi levantamento e analise bibliográfica de livros e artigos da história do município, bem como o estudo das leis urbanísticas da cidade. O desenvolvimento de São José dos Campos se deve a fase sanatorial que viveu. A paisagem e o clima atraíram vários doentes que buscavam a cura da tuberculose. Em 1935 o município recebeu o título de Estância Climatéria e com isso grandes investimentos do governo e várias melhorias urbanísticas. No mesmo ano, a cidade passou a contar com um plano de zoneamento que a dividia em zona: comercial, sanatorial e residencial. As melhorias urbanísticas, vão valorizar a cidade e atrair novos investimentos, e esta passa a se dedicar à atração de uma nova atividade econômica: a indústria. Os investimentos realizados pelo Estado na cidade sanatorial propiciaram o melhor desenvolvimento da cidade industrial. Assim, vemos que o meio assume várias perspectivas ao longo desse processo. Se a cidade sanatorial atrai pelos seus ares bons, a cidade industrial se fixa a partir da construção de infraestrutura e superestrutura. Vemos a substituição do meio natural pelo meio técnico-cientifico-informacional.