O enfoque da Ciência da Informação no contributo ao desenvolvimento sustentável regional: O caso do arquivo da ACIM

The archival institutions should for the elevation of the statistical indices of social and economic to integrate with sustainable development yours communities through regional entrepreneurship and improving informational. The Commerce and Industry Association of Marília (ACIM) archive provided to analyze the influence of the files on regional growth to development sustainable of industries and trade. The management theory and archives processes, set up data to create a model template guiding sustainable which suggested the results provided for: Transparency in the processes; global and local integration; culture and collaboration of the community; physical and human factors; improvement for work management and; to utilized to generate the economy of the ecosystem as a form of natural resources.

Fatores facilitadores e restritivos no processo de gestão de franquias sob o ponto de vista do franqueado: um estudo multicasos no setor de alimentação

The present study sought to identify which are the facilitators and restrictive in the creation and management of franchises from the point of view of process factors franchisees. For this, we first proposed to critically analyze its creation and management.The specific objectives of this work are: a) to understand in the light of the theory , the basic requirements for creating franchises b ) identify, from the literature review , facilitators and restrictive factors in the process of franchise management , c) develop a survey tool to critically analyze the processes of creating and managing a franchise from the point of view of the franchisee , and d ) to review the process of creating and managing franchises , from the perspective of four franchised food services in the municipalities of Ribeirão Preto and Sao Jose do Rio Preto - SP . A descriptive qualitative work, which found the most important features about the franchises, through a study of 4 franchises in the food industry of São Paulo was performed. To complete the survey was conducted a semi-structured interview, containing questions regarding the main elements of a business: creating, planning, organization, direction and control. It was found that franchising is a business model with controversies. There are people who deal well with the system and that through him realize dreams such as owning their own business. Others need to think many times before embarking in business since the entrepreneurship factor can be so intense that it hinders the acceptance of norms and duties to the system. This causes some factors such as communication, measurement of outcomes, implementation plan and among others are considered restrictive or facilitators in the process of strategy management of franchises

Think: guia de desenvolvimento mobile ágil em equipes reduzidas

Currently, applications for smartphones and tablets, called apps, are becoming increasingly relevant and attract more attention from users and finally the developers. With the Application Stores, services provided by the company that maintains the platform, access to such applications is as or more simplified than to web sites, with the advantage of anenhanced user experience and focused on the mobile device, and enjoy natives resources as camera, audio, storage, integration with other applications, etc. They present a great opportunity for independent developers, who can now develop an application and make it availabl e to all users of that platform, at free or at a cost that is usually low. Even students may create their applications in the intervals of their classes and sell them in stores. Making use of tools and services, free or at low cost, anyone can develop quality applications, that can be marketed and have a large number of users even in adverse situations in which the application is not the focus of developer productivity. However, such to ols do not seem to be well used, or are unknown, or its purpose is not considered important, and this paper tries to show the real importance of these tools in the rapid development of quality software. This project presents several tools, services and practices, which together make it possible to develop an application for various mobile platforms, independently and with a team of a few people, as demonstrated. However, this paper aims not to say that the development of software today it is easy and simple, but there are currently a large set of tools, for various platforms, that assists and enhances the work of the programmer

O relações-públicas como gestor da Startup de uma agência de comunicação

This paper presents a new field for professional Public Relations: startups. And this new alignment brings context and typology with the business public relations as an entrepreneur and manager of a communications agency. This new type of business, startups, with accelerated growth characteristics and high-risk investments, and alternative becomes simultaneously an opportunity to undertake innovative projects up and turn into a business. In this sense, the work part of the mix of innovation and diffusion of new ideas, with the capacity of Public Relations professional to adapt and work with many different sectors. Considering this context, the study seeks, finds that public relations professionals become essential for mediating the process of scenario analysis for the deployment of startups, and can be very useful in the case of managers and initiators the agency itself as a startup company offering a strategic advantage by combining management and communication

RP a partir do pensamento empreendedor: evento como consolidação de Startup

Understanding the global context that holds the organizations today, this work goes on the characteristics that can be used to descript the enterprising mind, walking through the “startup” concept in its essence and observing how the Public Relations professional acts in this field. Then, the paper begins the experience report about Indigo, a real startup, making an observation of the cultural reality that motivated its creation and some of the first processes, coming to the definition of an “enterprising startup”. Seeking consolidation of the enterprise, the Public Relations planning comes up, leading to an event that not only reach the main goal, but also generate financial goods and innovates the cultural scene

Relações públicas em uma nova perspectiva de atuação: empresas start-up

This paper presents a new playing field for the public relations professional: the start-ups. This new company, with characteristics of fast growth and high-risk investments, becomes an alternative and, at the same time, opportunity for innovative projects that turns from theory into real business, product or service. This way, the work starts on the context of innovation and spread of new ideas, so people can understand the importance of the promotion and study of new ways to market. Faced with this context, public relations professionals are becoming essential in the mediating process of scenario analysis for the implantation of start-ups, as well as the communication of innovation and insight in this new business environment

Mercado GLS: como obter sucesso com o público de maior potencial da atualidade

The current paper presents itself as a pioneer and innovative initiative of thinking communication applying it to a very specific target audience: the homosexual segment. In the course of this study, peculiar characteristics concerning the needs and aspirations of this group have been analyzed. Data confirm this segment has one of the most meaningful market potential nowadays. In view of this, it has been carried out a detailed analysis about a Brazilian company entrepreneurship which proposed itself to enter into connection with this target. Finally it is made available to the reader a guide containing the guidelines and all the appropriate practices by the time a company decides to encompass the gay segment

Negócio de artesão: empreendendo no artesanato pessoal

Negócio de Artesão: Empreendendo no Artesanato Pessoal is a blog about entrepreneurship for craftspeople. The present work comes to help in the formation of the artisan, bringing material for study on business, experts and organizations who understand the subject show up to talk about several topics in a simple, concise and relaxed way. Moreover, we also want to tell the story of people who already undertake projects, and supplement their income by selling products they make, humanizing the testimonies. The overall goal is to generate interest for the entrepreneurial activity in people who do handcrafts or who want to start doing it. Thus, people who once used to handcraft just as a hobby can now find a way to supplement their income. The specific goals are: to encourage people to think of a business of their own; stimulate the creative industries through the blog; contribute to the formalization of the artisan; stimulate the exchange of knowledge among artisans; to spread the work of artisans. The methodology used for this project was exploratory research, using bibliographical and desk research, in addition to interviewing and direct and indirect documentary techniques. The method used was the deductive approach, as the methods of procedure used were the historical and comparative ones. As a result, we have the blog named Negócio de Artesão, which can be used both to inform the reader about how he can conceive their enterprise and to be able to make money from their work

A experiência de economia solidária em Várzea Paulista - SP: a incubadora pública e o empreendimento Casa da Beleza

This study aims to analyze the experience of Solidarity Economy in the City of Várzea Paulista - SP and from the incubation of the enterprise of aesthetics Casa da Beleza. Therefore, we need to present a historical overview of the Solidarity Economy in Brazil to understand how and why it has been developing in the country, as it has become State policies on the national scene, as well as on municipal. The research also discusses what the role of government in the development of the Solidarity Economy, promotion of social policies and local development, with the big question: What is the role of government in promoting Várzea Paulista social policies Solidarity Economy? Finally, this research seeks to understand how the Solidarity Economy causes changes in social conditions from the point of view of women who are venture incubated by Casa da Beleza

O empreendedor possível na cafeicultura de Ribeirão Preto: Joaquim da Cunha Diniz Junqueira (1890-1915)

Pós-graduação em História - FCHS

As aglomerações produtivas de calçados, folheados e de jóias do CRAJUBAR (CE): formação, produção, trabalho, implicações socioespaciais

Pós-graduação em Geografia - IGCE

Lachmann e a teoria do processo de mercado: entre o pensamento austríaco e o pós-keynesiano

Pós-graduação em Economia - FCLAR

O desafio das STARTUPS: um estudo com empresas nascentes de jornalismo no Brasil

A partir de uma revisão sistemática de literatura recente sobre o universo do empreendedorismo por meio de empresas nascentes na área do jornalismo, o trabalho procura caracterizar esse nosso ecossistema econômico e identificar oportunidades para o lançamento de novos produtos e serviços informativos em plataformas digitais. Paralelamente, são mapeados três casos específicos de startups brasileira do setor e avaliados os principais motivos que levaram ao seu sucesso ou fracasso, conforme as estratégias e modelos de negócio adotados. Com base em entrevistas realizadas com gestores, o trabalho examina fatores críticos para o sucesso ou o fracasso desses empreendimentos, discutindo, por fim, alguns dos motivos específicos que levam parte dessas operações a encerrarem suas atividades ou alterarem suas estratégias de negócio precocemente

Orcs Inc. - jogo de tabuleiro empresarial: capacitação profissional através do lúdico

A proposta deste trabalho é criar um Jogo de Tabuleiro Empresarial voltado para a capacitação de profissionais de micro e pequenas empresas em comunicação, juntamente com a aluna de Design da Unesp - Bauru, Tatiana Kurokawa Hasimoto. Observando o poder dessa ferramenta em outras áreas do conhecimento (como administração e empreendedorismo) exploramos o potencial da área de comunicação para a criação de um Jogo de Tabuleiro Empresarial, voltado para a capacitação e seleção. O trabalho tem como base um mapeamento de microempresas da cidade de Bauru, realizado pelo Núcleo de Opinião da UNESP, coordenado pela Profª Drª Célia Maria Retz Godoy dos Santos, onde foi possível perceber a falta de conhecimento sobre a área de comunicação por essas empresas. O objetivo é mostrar a importância da comunicação e principalmente como o profissional de Relações Públicas pode atuar nessas empresas

A presença da estrutura federal na escala municipal: o programa Minha Casa, Minha Vida e a aplicação de moradias em áreas irregulares nos municípios : uma olhada sobre Campinas/SP

This work aims to analyze the limitations of recent Brazilian urban expansion and, more specifically, the housing policy for low-income population, focused on Minha Casa, Minha Vida in Campinas / SP . It is understood that this program aims to democratize access to housing for excluded populations in the property market, resulting in a right to the city. This policy is analyzed in the living space configuration from the point of view of socio-spatial segregation. To meet the flexibility of real estate developers, urban politic Campinas was subsumed by the entrepreneurship of housing production, was detached from the municipal planning and releasing ownership of urban land for the free flow of capital that circulated by the real estate market in the search for the appropriation of elevation of the ground rent . These processes are understood through intense confinement of poverty in areas that grow randomly deleted and the margin of urban rights