Crafting Modern Design in Italy, from Post-War to Postmodernism

The years between 1945 and the early 1980s are the most celebrated in Italy’s design history. From the rhetoric of reconstruction to the postmodern provocations of the Memphis design collective, Italy’s architects played a vital role in shaping the country’s encounter with post-war modernity. Yet as often as this story has been told, it is incomplete. Craft was vital to the realisation of post-war Italian design, and an area of intense creativity in its own right, and yet has been marginalised and excluded in design historiography.

Postmodernism, culture and feminism: the aesthetics of space and performance in Rock Follies and Rock Follies of '77

This article discusses the aesthetic and spatial representational strategies of the popular studio-based musical television drama serials Rock Follies and Rock Follies of ’77. It analyses how the texts’ themes relating to women and the entertainment industry are mediated through their postmodern ironic mode and representation of fantastic spaces. Rock Follies’ distinctive stylised aesthetic and mode of caricature are analysed with reference to the visual intentions and ‘voice’ of the writer, Howard Schuman. Through considering the programmes’ various spatial strategies, the article draws attention to the importance of visual and performance style in their postmodern discourse on culture, fantasy, gender and subjectivity. Analysis of the spaces of musical performance, characters’ domestic environments and simulated entertainment spaces reveals how a dialectic is established between the escapist imaginative pleasures of fantasy and the manipulative and exploitative practices of the culture industry. The shift from the optimism of the first series, when the LittleLadies first form, to the darker mood of the second series, in which they are increasingly divided by industry pressures, is traced through changes in the aesthetics of space and characterisation. As a space of artifice, performance and electronic visual manipulation that facilitates the texts’ reflexive representation of culture and feminised fantasy, the studio’s unique aesthetic strengths emerge through this case study.

Re-imagining the cultural brand : postmodernism and next wave

The traditional interpretation of a brand, and the means by which an organisation communicates its brand, might be considered a product of a modernist managerial paradigm, with its focus on consistency, control, and coherence (Brown 1995, 1999; Firat and Shultz 1997). With the emergence of postmodernism, this logic has been challenged by one of flexibility and openness, since consumers are no longer willing to commit or conform to any unified and consistent idea, system, or narrative. In order to explain this change in the management of brands, this paper will examine the Australian cultural brand, Next Wave, as a paradigmatic example. Next Wave offers an innovative brand management model founded on the interaction between the organisation and the content provider, i.e., the artist. Based on both aesthetic and conceptual experimentations, Next Wave is a dynamic brand in which shape and content are continually redefined in an interactive and mutual relationship between the artist and the organisation. Therefore, it can be argued that paradoxically, the organisation does not own its own brand. In fact, the ownership exists only from a legal point of view (as a trademark); the real artificer of the brand is the artist. Since it is not possessed nor controlled at all by the organisation, but is always subject to continuous evolutions and redefinitions, the Next Wave brand can be considered as a postmodern brand that is not strictly tied to marketing rules, but involves the target as an active participant in the brand creation process.

Who stole the cheese? or : How postmodernism can grow your business

In this paper, I examine some of the key management literature of the neoliberal 1990s to make a series of wider observations about contemporary ideology. Post-structuralist or post-modernist theory is often presented as the arch-enemy of neoliberal capitalism, as the orthodoxy of late capitalism. However, adding to work by Frederic Jameson, Thomas Frank and others, this paper examines uncanny proximity between neoliberal ideas about disaggregating, outsourcing, networking, etc. and the learning motifs of postmodernist theory. Its guiding hypothesis is that postmodernism in the academy, despite its own self-misrecognition as "racial", is a further ideological expression of the samr neoliberal drive to overcome "Fordist", "authoritarian" ways of organising producation and social regulation.

Postmodernism, Christianity and the Book of Revelation

This project set up a three-way conversation involving postmodernism, contemporary Christianity and the Book of Revelation. It identified specific aspects of a Christian worldview: the reality of the spirit world, the relevance of revelation as a source of truth, the priority of personhood and the centrality of the biblical story.

The nexus between feminism and postmodernism: still a central concern for critical social work

 In this paper, we provide a critical review of the literature that discusses the nexus between feminism and postmodernism. Further, we argue that the current debates about using postmodernism to enhance structural theories such as feminism are often polarised, and continue to limit the potential for developing critical social work practice and theory. In transcending these dualistic debates, we have explored what the possibilities are for postmodernism to contribute to critical objectives such as those espoused by feminism and why this is particularly important for social work at this point in time. We have contended that engaging with postmodernism critically has significant potential to enhance feminist practice. We begin the article with a justification for the importance of re(visiting) the nexus between postmodern and structural theory in the current context.

After Romanticism, psychoanalysis and postmodernism: new paradigms for theorising creativity

 While Romanticism, psychoanalysis and postmodern theory have provided the dominant paradigms for understanding creativity in the humanities in the past century, this paper argues that interdisciplinary engagement with sociobiology and the cognitive sciences might provide ground-breaking perspectives. Against the ‘supra-rational’, masculinist and solipsistic visions of creativity that have prevailed, the work of the sociobiologist Ellen Dissanayake and of the neuroscientist Antonio Damasio invite new ways of thinking about the role of the feeling body, femininity and mutuality in creative practice. This paper will survey Dissanayake’s and Damasio’s research to explore the possibility and desirability of a paradigm shift when it comes to understanding creativity, with poetry as a strategic focus for its argument. This paper is not interested in putting forward a new methodology for writing poetry but in recognising the embodied condition from which all poetry fundamentally arises.

Meta-theories in research: positivism, postmodernism, and critical realism

No scholar or researcher is able to provide robust evidence that counters the scant reflection on metatheory – mostly ontology and epistemology – underlying management studies in general, and industrial marketing and purchasing research in particular. This paper is a contribution to the indispensable discussion of metatheoretical alternatives in research, and most importantly, the strengths and shortcomings thereof, and respective implications on research questions, objectives, and findings.