Greenow: um algoritmo de roteamento orientado a workspace para uma arquitetura de Internet do futuro

Current and future applications pose new requirements that Internet architecture is not able to satisfy, like Mobility, Multicast, Multihoming, Bandwidth Guarantee and so on. The Internet architecture has some limitations which do not allow all future requirements to be covered. New architectures were proposed considering these requirements when a communication is established. ETArch (Entity Title Architecture) is a new Internet architecture, clean slate, able to use application’s requirements on each communication, and flexible to work with several layers. The Routing has an important role on Internet, because it decides the best way to forward primitives through the network. In Future Internet, all requirements depend on the routing. Routing is responsible for deciding the best path and, in the future, a better route can consider Mobility aspects or Energy Consumption, for instance. In the dawn of ETArch, the Routing has not been defined. This work provides intra and inter-domain routing algorithms to be used in the ETArch. It is considered that the route should be defined completely before the data start to traffic, to ensure that the requirements are met. In the Internet, the Routing has two distinct functions: (i) run specific algorithms to define the best route; and (ii) to forward data primitives to the correct link. In traditional Internet architecture, the two Routing functions are performed in all routers everytime that a packet arrives. This work allows that the complete route is defined before the communication starts, like in the telecommunication systems. This work determined the Routing for ETArch and experiments were performed to demonstrate the control plane routing viability. The initial setup before a communication takes longer, then only forwarding of primitives is performed, saving processing time.

A Influência do endosso de blogueiras no comportamento das consumidoras de moda no Brasil

The study about the celebrity endorsement has relevance for both the academia and businesses seeking to retain and attract customers through marketing communications. However, most researches conducted analyzes celebrities from the artistic or sports, and study the endorsement in print media or on TV. Few studies analyze the endorsement of influencers in social media. Observing this gap, the aim of this study is to verify if the endorsement of fashion bloggers influence on purchase intention of Brazilian consumers. In addition, other factors were analyzed for better understanding of the fashion consumer behavior: evaluation of the product, brand awareness, brand loyalty, product quality, involvement with fashion, and credibility of the endorser. Therefore, it held two studies. The first consisted of a qualitative exploratory research, which used focus groups to identify and understand how social media affect the behavior of consumers of fashion products. Among the main results of this study, we highlight the Instagram appointed unanimously as the main social media used by respondents for information on fashion, and the mention of blogger Thássia Naves as the main source of fashion reference in social media. In the second study was undertaken an experiment in which half of the sample had access to the image of a dress used by the blogger Thássia Naves on her Instagram, while the other half had access to dress image disclosed at the online store website of the product brand. The number of valid responses considered for the study was 465. To test the hypotheses of the study, we applied the t test for independent samples and ANOVA test for more than two groups. The survey results supported 5 of 8 hypotheses proposed. which were: The endorsement of the fashion blogger has a positive effect on purchase intention of the endorsed product (H1); The endorsement of the fashion blogger has a positive effect on the evaluation of the endorsed product (H2); The credibility of the fashion blogger has a positive effect on purchase intention of the endorsed product (H3); The credibility of the fashion blogger has a positive effect on the evaluation of the endorsed product (H4); and the credibility of the fashion blogger has a positive effect on brand awareness (H5). The other hypotheses have been disproved: The credibility of the fashion blogger has a positive effect on brand loyalty (H6); The credibility of the fashion blogger has a positive effect on the perception of quality (H7); and the credibility of the fashion blogger has a positive effect on involvement with fashion (H8).Within the scope of further analysis, it was found that involvement with fashion positively interfere in purchase intent, the evaluation of the product, brand awareness, loyalty to the brand, the pursuit of product quality and credibility of the endorser. Moreover, it was found that the frequency of access to Instagram for fashion information positively affects the purchase intention, in evaluating the product, the brand awareness in brand loyalty, involvement with fashion, and credibility endorser.

Winter lovers: engajamento e participação no universo de game of thrones da internet

The formation of groups acquired new features with the arrival of the internet. The links before straitened between family, work groups and close friends today reach long distances through online communities. These communities represent groups that have affinities and common interests, and use the community space to discuss these. Examples of these communities are those related to franchise Game of Thrones, a literary phenomenon that has expanded by various media, including the social, television, and communities. This report aims to present the work steps and the theoretical reflection, necessary for the achievement of a final product in file format, which aimed to measure the engagement and participation of GOT fans on the Internet, especially in two Facebook GOT communities during the fifth season of the series aired on HBO.