Mudancas nas formas de comercio varejista e a implantacao dos supermercados na Grande Sao Paulo

Shows the social-economic determinants that act on the transformation process of retail commerce at the Great Sao Paulo. -from English summary

As Novas configurações do capitalismo contemporâneo: o caso da rede varejista norte-americana Wal-Mart

Pós-graduação em Geografia - IGCE

Profissionalização da estrutura administrativa de empresas familiares: comércio varejista de materiais de construção

One of the existing business models is the family business. This paper deals with the structure of family businesses. With the purpose to analyzing the input and output processes of goods, and management behavior in decision-making, looking for the professionalization of the family business administration. This paper is a case study in a construction materials shop, with an applied research due to their nature, according to his purpose takes the characteristic of exploratory research, using interviews, observation and analysis of company data. During the analysis of processes in the company were noted some shortcomings. Given this fact, made the comparison with the theories found, proposals were generated improvements to be accomplished within the company structure

Trabalho e reestruturação na Rede Carrefour: uma análise crítica

Pós-graduação em Ciências Sociais - FFC

Aplicação dos modelos clássicos de estoques em uma rede de varejo supermercadista

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

As franquias e as novas estratégias do comércio urbano no Brasil

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Gestão do Conhecimento aplicada à redes de Fast-Food

The knowledge currently stands as one of the intangible assets of fundamental importance in the competitive market in which it is organizations. Knowledge management has become mandatory in the competitive environment of today, as a tool to systematize knowledge within the organization. Underscoring the importance of this management process, this thesis aimed to identify possible problems and generate recommendations for improving the performance of Knowledge Management. The objective was achieved by conducting the analysis of a case study of a fast-food franchise through a case study in the ground plan of all the franchise restaurants. For the preparation of the case study was required to respect a theoretical review on the introduction of the concepts of knowledge management in fast-food restaurants, in addition to reviewing the theory on the concepts of organizational learning and on Standardization. When finalizing the theoretical review and analyze the case study was proposed recommendations and highlight difficulties and good practice found in the analyzed organization, and procedures for demonstrating the success of knowledge management in organizations

Fatores facilitadores e restritivos no processo de gestão de franquias sob o ponto de vista do franqueado: um estudo multicasos no setor de alimentação

The present study sought to identify which are the facilitators and restrictive in the creation and management of franchises from the point of view of process factors franchisees. For this, we first proposed to critically analyze its creation and management.The specific objectives of this work are: a) to understand in the light of the theory , the basic requirements for creating franchises b ) identify, from the literature review , facilitators and restrictive factors in the process of franchise management , c) develop a survey tool to critically analyze the processes of creating and managing a franchise from the point of view of the franchisee , and d ) to review the process of creating and managing franchises , from the perspective of four franchised food services in the municipalities of Ribeirão Preto and Sao Jose do Rio Preto - SP . A descriptive qualitative work, which found the most important features about the franchises, through a study of 4 franchises in the food industry of São Paulo was performed. To complete the survey was conducted a semi-structured interview, containing questions regarding the main elements of a business: creating, planning, organization, direction and control. It was found that franchising is a business model with controversies. There are people who deal well with the system and that through him realize dreams such as owning their own business. Others need to think many times before embarking in business since the entrepreneurship factor can be so intense that it hinders the acceptance of norms and duties to the system. This causes some factors such as communication, measurement of outcomes, implementation plan and among others are considered restrictive or facilitators in the process of strategy management of franchises

Marketing de relacionamento no mercado de franquias: estudo de caso : CNA Idiomas

Não disponível

Situação Espacial de Franquias na América do Sul: morfologia e centralidade urbanas em cidades médias da Argentina, Brasil e Chile

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Gestão de estoque em uma empresa de varejo de produtos de limpeza e higiene pessoal

The deficiency in the product inventory management is common in small businesses, affecting several areas, especially the purchasing department that has difficulty in performing their tasks, acquiring the supplier's products at the time and in the most appropriate amount. Especially in the retail sector, the loss of quality of services is visible, because the availability of the product when there is demand is essential for the occurrence of sales and customer satisfaction. In this study, looking to improve inventory management in a retail company of cleaning products and personal hygiene, apply the classification method ABC (or Pareto Rule) to segment the available products. Thus are adopted buying criteria of new products based on the concepts of economic order quantity, safety stock and resupply point. The results show the feasibility of this procedure adopted because it was possible to propose an improved inventory management in a simple and effective way, contributing to company's competitive advantage

O marketing de experiência e o novo consumidor: um estudo bibliográfico

This study aims to elucidate the marketing experience and to show the fundamental role that strategic communication plays as a tool for approaching the target audience and for consolidating a brand. The necessity for differentiation and innovation increases with market competition, standardization of products and services and with a customer more demanding and careful, leading the sensorial experiences to a trend of communication capable of bringing closer the relation between consumer and brand. From a bibliography research, marketing concepts, public relations and marketing experience are studied, presenting national and international cases of success in the retail industry. The study focuses on the comprehension of actions that leads to experiences in the market environment

Lógicas espaciais das empresas franqueadas do ramo comercial de confecções e calçados: cidades médias e consumo

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)