Um estudo sobre a influência do sistema de gestão ambiental ISO 14001 sobre a imagem de organizações industriais e o papel das relações públicas

The consumers' requirements are constantly growing, as well as the concern for the environment. Considering this change of scenario, industrial companies started paying more attention to environmental issues and decided to resort to solutions such as the adoption of the Environmental Management System based on the ISO 14001 model. It is believed that the adoption of this model changes the organizational image, both internally and externally. This possible change was the focus of this research, considering that many publics related to certified companies may have the wrong idea about what being a green company really means. The objective of this study is to verify, through a survey research, the relation between the Environmental Management System based on ISO 14001 with organizational image of Brazilian firms. At first, this paper presents a theoretical review on Environmental Management System, IS0 14001, Organizational image, green Marketing, Greenwashing and Public Relations. Next, the research method is presented, as well as the results obtained through theoretical study, the research application and data analysis, and a brief analysis of the Public Relations' role in the organizational environment at issue. Finally, it presents the results obtained by tabulating the questionnaires, analysis of related data, and consideration about these

O controle da exposição em câmeras digitais e o sistema de zonas

Neste trabalho será comprovado que esta técnica utilizada na fotografia impressa, pode ser utilizada na prática na filmagem. Se utilizando apenas de termos técnicos utilizados em Direção de Fotografia, no seu nível avançado, aqui serão explicadas as relações matemáticas que irão clarear o funcionamento, relacionados a exposição, das ferramentas que uma câmera possui, como íris, o shutter, o ISO e o Filtro ND exemplificando suas relações com a medida de luz denominada Stop. Posteriormente, serão apresentadas ferramentas que auxiliam a monitoração da captação da imagem, como Waveform, cartão cinza 18% e Fotômetro. Todas estas informações serão utilizadas para a construção do conhecimento do Sistema de Zonas, criado por Ansel Adams, que será comprovado por exemplos reais na última parte do terceiro capítulo

Renovando o mundo: cura através da união na diversidade : um plano de comunicação para o pacto mundial consciente

The perception of modern society regarding the nature and indigenous peoples came to be shaped in the sixteenth and seventeenth centuries, with two major events, the invasion of Europeans in America and the scientific revolution. These events symbolize the cultural overlap and European thinking about the rest of the world. The current scenario is industrialism, consumism and cultural standardization driven by Cartesian thought. This work demonstrates, through literature research and data analysis, that this dominant model has caused the crisis of modernity, focusing especially on the environmental crisis that threatens human life. The solutions are present in the modern society the knowledge of indigenous peoples that is inherently ecological and sustainable by tradition. From the union of diverse cultures and knowledge dialog you can find solutions for today's problems and provide a renewal of relationships between modern society, indigenous peoples and nature. The World Conscious Pact presents this proposal which can be increased through public relations strategies in order to reconnect the man-nature bond, generating critical behavior with respect to the current dominant system and motivate society to adopt truly ecological postures. For this it is necessary to rescue the Earth image as a mother

Desenvolvimento de um sistema de SHM sem fio e com compensação automática de temperatura

Pós-graduação em Engenharia Elétrica - FEIS

Tecnologias Digitais da Informação e Comunicação: explorando as possibilidades pedagógicas da produção de vídeos

Pós-graduação em Docência para a Educação Básica - FC

Desenvolvimento de um sistema computacional integrado para monitoramento de parâmetros físico-químicos da água e análise óptica de gotejadores

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O papel da comunicação no processo de transferência de tecnologia da Embrapa para a comunidade indígena Campo Alegre de Boa Vista, RR

Pós-graduação em Comunicação - FAAC

A relação entre hospital e usuários na ótica da comunicação

This article evaluates the influence of culture and elements from organizational bonds in the perception of communicative process between a public teaching hospital and its users, and the strategies used to overcome difficulties in this dialogue. It was possible to evaluate how the dialogue is perceived in a scenario marked by organizational bonds such as identification, belonging feeling, idealization of the organization and solidarity.

A regulação constitucional da Comunicação Social e a efetivação de suas normas

The media received from Brazilian Constitution an extensive regulatory role, however, despite the constitutional requirement, until these days, over twenty years after its promulgation, the Brazilian Congress hasn’t regulated all constitutional rules for the sector. In addition, some rules related to the media that were produced before and after the Constitution were expurgated by Brazilian Supreme Court decisions. This text is part of ongoing research that aims to present the constitutional regulation of the media and the development/implementation of these legal standards through decisions of the Supreme Court.

Desenvolvimento de um sistema de telemetria para monitoramento térmico em casas de vegetação

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Cultivo de Haematococcus pluvialis Flotow (Chlorophyceae) em sistema fototrófico e mixotrófico a base de meio alternativo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Avaliações externas e em larga escala nas redes de educação básica dos Estados brasileiros

Pós-graduação em Educação - FCT

Interdependência entre os níveis de atenção do Sistema Único de Saúde (SUS): significado de integralidade apresentado por trabalhadores da Atenção Primária

Integrality constitutes an important principle of the SUS, achieved through the struggles of the Brazilian health movement. It represents an expansion of the concepts of health and illness, to include the social determinants of healthcare needs. Intending to investigate the meanings of integrality reported by primary care workers, a study was developed in a medium-sized municipality in the state of São Paulo, concerning distinct technological work organization models in primary healthcare units. Among the results, the dimension of system integrality appeared with greatest frequency, according to analysis on focus groups. The workers pointed out difficulties in integration and communication between the healthcare levels, determined by selective social policies and medium/high-technology services delegated to the private market. The theoretical-philosophical framework of this study was based on cultural-historical psychology, taking into consideration the categories of work/activity, consciousness, mediation and totality.

Sistema de monitoramento da temperatura e umidade em silos graneleiros via radiofrequencia

The use of Information and Communication Technology has grown in most agricultural activities. As a consequence, it has changed the way of thinking and acting of the farmer who wants to establish a more and more competitive market. However, the high costs of acquisition and maintenance of those technologies may be a factor which can inhibit its spread and acceptance, mainly to a large number of small grain Brazilian farmers. In this context, there is a need for innovative solutions that are proper for this universe of farmers. Starting from this premise, this paper presents the development of a low cost prototype to the monitoring process of temperature and humidity values of grains stored in silos, using communication based on wireless technology by radio frequency. Therefore, the economic implications of cost/benefit ratio of innovative application of wireless transmission in the process of thermometry of grains were analysed. The prototype was made of two electronic units, one of acquisition and another one of data reception, as well as computational software, which offered the farmer more precise information for the control of aeration. By means of stability, integrity and reliability tests of data transmission via radio, using low cost electronic components, the development system can be considered as potentially viable. It presented the difference regarding the wireless communication via radio in the process of grains thermometry, providing mobility, reducing cabling costs and maintenance, and also offering an easy system expansion; it was also appropriate to temperature and humidity monitoring in grain silos; and revealed operational viability, besides the low cost development when compared to similar products available in the Brazilian market.

Sistema de monitoramento e análise da variabilidade de curto prazo da frequência cardíaca fetal

Pós-graduação em Engenharia Elétrica - FEIS