The consumption of gift wrapping

Gift Wrapping is part of a valued ritual of giving that is important culturally, socially and economically. Consumer researchers have studied the process and meanings of gift giving with little consideration for the gift wrapping. The way a gift is wrapped involves a complex range of decisions and meanings. Building on existing literature we propose a model based on existing models of the gift giving process. Our model is based on value, context, relationship, and appropriateness of consumption as perceived by the donor.

To wrap or not to wrap? What is expected? Some initial findings from a study of gift wrapping

This paper aims to explore and discuss the expectations surrounding the decision to wrap a gift. Gift wrapping can enable an object to be turned into a gift through the development of meaning that symbolises it as a gift. There are two key expectations surrounding the use of gift wrapping. The first expectation is that receivers prefer gifts to be wrapped and the second expectation is that the gift meets individual and social expectations of what a gift should look like. Data was gathered using three qualitative techniques; observation, interviews and projective workshops. These initial findings form part of a larger research study into gift wrapping.

A controlled experiment on yarn hairiness and fabric pilling

This study focused on the hairiness of worsted wool yarns and how it affects the pilling propensity of knitted wool fabrics. Conventional worsted ring spun yarns were compared with comparable SolospunTM yarns and yarns modified with a hairiness reducing air nozzle in the winding process (JetWind). Measurements of yarn hairiness (S3) on the Zweigle G565 hairiness meter showed a reduction in the S3 value of approximately 46% was achieved using SolospunTM ring spinning attachment and a 33% reduction was achieved using the JetWind process. Interestingly, subsequent evaluation of the pilling performance of fabrics made from the SolospunTM spun yarn and JetWind modified yarn showed a half grade and full grade improvement, respectively over a similar fabric made from conventional ring spun yarns. This result suggested that a relatively large reduction in yarn hairiness was needed to achieve a moderate improvement in fabric pilling, and that the nature of yarn hairiness was also a key factor in influencing fabric pilling propensity. It is postulated that the wrapping of surface hairs by the air vortex in the JetWind process may limit the ability of those surface fibers to form fuzz and reach the critical height required for pill formation.

Making oral presentations : some practical guidelines and suggestions

Clearly presenting research results is an important part of the research process. While research can be presented in written and oral formats, oral communication is a very effective tool for reinforcing key elements and ideas associated with a research project. Oral presentations also provide an opportunity to "sell" findings, use of multi-media and clarify issues for the audience by responding to questions. This paper focuses on oral communication and discusses issues related to "Before the Presentation", "The Presentation", and "Wrapping Up" with the aim to improve the effectiveness of presenting research results.

The role of the gift wrap stall at christmas

The pressure to wrap a gift can cause anxiety for the giver. At Christmas, many shopping centres have gift wrap stalls to assist their customers with the wrapping. In this paper we explore the purpose of a gift wrap stall and the role it plays in Christmas gift shopping. Data were collected through observation as it allowed insights into the phenomena that could not otherwise be obtained. Findings include the nature of a gift wrap stall, the mood surrounding the gift wrap stall, the types of gifts wrapped, the level of decision making involved, the role of the staff and issues relating to trust, the waiting times for gift wrapping, the giver’s gift wrap skills, and enquiries into the gift wrap service. This research makes an insightful contribution to a novel topic in the field of consumer behaviour as it allows us to better understand gift wrapping and its role in gift exchange.

Influence of helium atmospheric plasma treatment on surface and fracture-mechanical behaviour of quickstepTM cured bio-composites

This work investigated the potential of improving flexural properties of natural fiber (jute) reinforced biocomposites by atmospheric pressure helium plasma treatment. Composites were made by the use of combined hand lay-up and vacuum bagging technique followed by newly developed Australia patented Quickstep^TM curing. The physical properties of helium plasma modified fibers were investigated by means of wettability time, coefficient of friction (COF), atomic force microscopy (AFM) and chemical nature of the surface with ATR-FTIR and XPS. There was found a logical correlation between physical and chemical characteristics of the surface of fiber with the fracture mechanical behavior of their resulting biocomposites. In addition, the use of helium atmospheric plasma treatment prior to Quickstep^TM process has proved to be a potential way to positively alter the fracture-mechanical behavior of biocomposites. This study will lead to new commercial applications of natural fiber jute for the composite industry that go beyond wrapping and packaging.

Yarn setting and hairiness reduction with a steam jet during winding

This paper examines the use of pressurized steam for wrapping and setting the yarn hairs concurrently via a new steam-jet process during winding. Yarn torque can also be stabilized as an added advantage. The results obtained with two batches of pure wool yarns suggest that there is potential to achieve yarn hairiness reduction of up to 60 % with minimum deterioration in hairiness even after subsequent rewinding.

Getting wrapped up in trigonometry

The author observes that while providing students with opportunities for developing deep conceptual understanding of trigonometry, teachers do not seem to be exploring wrapping functions which is an essential aspect of trignometry.